One of the latest newcomers premium sector was the German brand Jil Sander.

While Finnish Nokia runs from the market of luxury phones, wanting to do something does not become less exclusive. One of the latest newcomers premium sector was the German brand Jil Sander. Apparatus fashion house works on the operating system Microsoft Windows Phone, is quite rare in the higher spheres. Given the fact that it was on this system relies Nokia, perhaps the Finns should go the same way, instead of being completely drained Vertu. However, it is premature to judge which company made the right strategic decision. Jil Sander Mobile Phone is already on sale in Europe for € 300. In fact, he is a machine LG Optimus 7, which brought its own fashion brand aesthetics. The press release promised unprecedented convenience for the user, but in fact, as a rule, in the fashion-phones still fairly prosaic. But stylish and recognizable brand, which is the main advantage.