Advertising campaign ZARA

ZARA has launched an advertising campaign Fall-Winter 2012. The new face of the brand became a Danish model Freja Beha Erichsen, and the male line presented Jon Kortajarena and Sean O'Pri. Chose to shoot unusual for ZARA style - black-and-white photographs in the "home" atmosphere. In addition to advertising frames on the network has already appeared and video lets you see how naturally and naturally Frey walks around the house, tonsured bang, photographs and reading a book. The first Internet users already awarded rollers rave reviews - and you appreciate them.