Five scientific facts that allow to sell anything.

Law № 1. You predictable.
Scientists spent more than a year, analyzing our behavior during shopping, and came to the conclusion that we are as predictable as the animals during the migration. it found that people like to bypass the store counterclockwise. Consequently, the case at the store will go better if you install the door on the right, but not in the center, or worse, to the left.

So, knowing that you will roll to the right, they place the most recent and seductive goods where it first gets on your eyes. Not the way, mind you - they realize that you're unlikely to run into the store the night of cabbages. They know that if this place would be a shelf with chips, you just grab the bag and explode directly to the checkout. Instead, they are laid out there fresh vegetables that have the best chance to make a good impression on you.

After they blind you with bright lemons, apples and oranges, they lead you counterclockwise so that certain products appeared in front of you at the most opportune moment for them, that is when you are likely to have already matured to buy them .

What you really need - milk, eggs, sliced ​​cheese, appears in front of you until the very end. By the time your truck will top up the rubbish.

Law № 2. Nothing brilliant you are not alien.

It's almost physical reaction - a person automatically receives all the brilliant thing as a valuable and fashionable. Many even think that their car after polishing better rides.

And why do you think, in all good stores so sparkles?
Scientists conducted an experiment by showing the participants four images of water, and asked to choose the most attractive. The subjects, especially women, without hesitation pointed to the most brilliant picture, with assured that depicted her water must be the best in quality.

Law № 3. Going shopping gives you pleasure.

Dopamine. Good old dopamine. It is a substance that produces your brain when you're in love, taking psychoactive drugs, or eat a delicious meal.
Dopamine - the gatekeeper to your emotions, both positive and negative, which means that it allows you to open, examine and seek something new.
Moreover, its effect is enhanced when we enter into a new store, or come to an unfamiliar city. Studies have shown - we often do expensive and pointless purchases while traveling.

Law № 4. Numbers - not your strong point.

Why stores continue to draw these endless nines at the price tag? Even addressing the crowd minded people with a higher education, they still offer us to buy something for $ 499, instead of saying, "it's worth five hundred dollars." As if taking us for idiots, unable to calculate that less than 500 499 only one?

In fact, people do not make friends with numbers than stores without a twinge of conscience and enjoy.
Imagine three golf ball lying in a row.
Now imagine a box, which lies 4,258 such balls.
I bet you find it hard to imagine the look of 4258 balls at once.
Our brains simply are not designed to ensure that manage such numbers. From the point of view of evolution is not surprising - the complex number system was invented not earlier than 5000 years ago.

Law № 5. easy to fool your taste with the help of a familiar logo.

You begin to overestimate the pleasure of well-known brands are able to deliver you.
In 1970, Pepsi has built an advertising campaign around the entire experiment under the name "Pepsi challenge". They poured Pepsi and Coke in the same cups and asked people to choose the soda, which they like best. Most Americans prefer Pepsi.

But when the logos of drinks were discovered, the results were exactly the opposite: he saw a familiar logo on the red bank, people preferred Coke. This phenomenon is known as the "paradox of Pepsi».

It's all in the two hemispheres of the brain, one of which is responsible for feelings (including taste), and another - for thinking and classification (ie. E. Determines your choice based on experience and knowledge). The researchers repeated the experiment with Pepsi and Coke, while scanning the brains of volunteers using a scanner.
"Blind" test showed that Pepsi more than Coke excites part of the brain responsible for pleasure. However, when participants in the experiment offered drinks with open logos, suddenly intensified areas of the brain related to the analysis. "Coca is delicious and you will love it" - the subconscious mind keeps telling you that over the years has managed to memorize the campaign. And sensory perception fades into the background.

So they really can wash your brain and make you love anything.