How to sell expensive items?

Many beginners and existing entrepreneurs are afraid to sell expensive items or make a big mark-up, thinking that the goods with a high price, no one will buy it. And all because many confuse price and value of the goods.

That a potential buyer sees on the price list - the price and the fact that it receives from this purchase - it cost. Ie price - that's what we pay, and the cost - what we get.

Help the client understand the difference - the main goal of the seller. Not talk about price, but about values. This is what is called thinking investor. This approach is easily overcomes the barriers of price objections:

- It is expensive!
- You talk about the price or value?
- What's the difference?
Then your output.

You will be surprised how the balance of power in the transaction, when you look at the customer as an investor seeking profits from investments. You will notice also that, as far as his interest grew, because you're talking about, how much benefit from this product.

Stop equate price and cost - start to compare them. Reassure the client that they paid the price is lower resulting value - and sales in your pocket. You would have missed a bargain when buying a product or service at a price that is lower than its cost? That customer will not miss!

Successful sales!