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Brands, change history
The world-famous publication AdWeek published a list of 10 brands that have changed the world. Each of these companies has made a real revolution in the industry. In the post, you will find out how they did it. Starbucks
Of the 124 Starbucks coffee shops in New York, 68 are within two blocks of each other. Last year, fans of the network had coffee for more than $ 13 billion. The main achievement of Starbucks is that the company managed to raise the "bar" of the importance of coffee in the eyes of consumers to such an extent that they are always ready to pay a few dollars for a cup of this drink. < br />
Amazon
When company founder Jeff Bezos came up with the name for the site, he was guided primarily by the fact that it is the first "pop up" in the search bar. Besides, he liked that it met the first and last letters of the alphabet (A and Z): Bezos had hoped that one day he will be able to sell everything here, that only can be found in the world. Today on Amazon really is possible to buy almost any product, from aspirin to lawnmowers, from sweaters for your dog to the e-book. Every second site is made 35 purchases.
Facebook
Mark Zuckerberg studied at Harvard is not computer science and psychology. This may impact on what exactly it 9 years ago has created a social network, which has now become the most popular in the world. Of course, he could hardly suppose that a site that was designed for communication of Harvard undergraduates will be able to gain more than 650 million users.
Gap
In 1969, Don Fisher could not find jeans that would fit him. After a long search, he decided to open his own shop, which would be sold jeans in all colors and styles for just $ 7. Gap first proposed the idea of a specialized retail trade with a wide range of products and lower prices. Today, Gap 3400 stores worldwide.
HBO
In a dreary winter day in 1972, a new cable channel Home Box Office. He was not popular until the end of 1975, when HBO showed the match against Muhammad Ali, Joe Frazier. Suddenly, HBO became necessary for all. This channel has changed the views of consumers on what should be the entertainment television: the success of the TV series "Sex and the City," "The Sopranos" and other HBO made one of the most popular entertainment channels in the world.
McDonald's
Seller milkshakes Ray Kroc made his most lucrative deal in 1952, when the brothers bought out the McDonald fast food restaurant, where drivers bought food without leaving the car. The acquisition cost him $ 2, 7 million. Today, 34,000 McDonald's restaurants to earn a little more than this amount each hour.
iPhone
January 9th, 2007 Apple founder Steve Jobs in front of a huge hall called the nearest Starbucks and ordered 4,000 lattes "takeaway". The crowd was jubilant: it was the first ever call made via iPhone. After 74 days after the launch it has sold a million phones. After the launch of the iPhone 4 in 2010 million units were sold in just three days, and three days after the launch of the iPhone 5 has sold 5, 9 million gadgets. iPhone is not just given to consumers computerized phone, it also showed how easily the gadget can be a status symbol.
Visa
In 1958, Bank of America released the first BankAmericard credit card with a limit of $ 300, which could be used only in California. By 1974, the card has become a global appeal, and two years later it was renamed Visa. Today, more than 278 million people worldwide make purchases in seconds via Visa. Who would have thought that we will be able to buy anything you want, using a small plastic card?
Viagra
In 1998, Pfizer has established drug for the treatment of hypertension and angina. However, the drug did not work as expected of him, but it has other unique properties. Nowadays, Viagra brings the company's $ 2 billion a year. The famous "blue pill" is also the most counterfeited drug in the world. Viagra was the first pharmacological brand that has managed to become a global cultural phenomenon.
Walmart
In 1962, Sam Walton opened a discount store and promised customers the lowest prices. He kept his promise. Today Walmart stores visited by 245 million people. There is a strong global retail network. More precisely all about this writer said Jarod Kintz: "How Alexander the Great and Caesar, I go out to conquer the world. But first I need to buy some of the necessary things in Walmart'e ».
Source: www.adme.ru
Of the 124 Starbucks coffee shops in New York, 68 are within two blocks of each other. Last year, fans of the network had coffee for more than $ 13 billion. The main achievement of Starbucks is that the company managed to raise the "bar" of the importance of coffee in the eyes of consumers to such an extent that they are always ready to pay a few dollars for a cup of this drink. < br />
Amazon
When company founder Jeff Bezos came up with the name for the site, he was guided primarily by the fact that it is the first "pop up" in the search bar. Besides, he liked that it met the first and last letters of the alphabet (A and Z): Bezos had hoped that one day he will be able to sell everything here, that only can be found in the world. Today on Amazon really is possible to buy almost any product, from aspirin to lawnmowers, from sweaters for your dog to the e-book. Every second site is made 35 purchases.
Mark Zuckerberg studied at Harvard is not computer science and psychology. This may impact on what exactly it 9 years ago has created a social network, which has now become the most popular in the world. Of course, he could hardly suppose that a site that was designed for communication of Harvard undergraduates will be able to gain more than 650 million users.
Gap
In 1969, Don Fisher could not find jeans that would fit him. After a long search, he decided to open his own shop, which would be sold jeans in all colors and styles for just $ 7. Gap first proposed the idea of a specialized retail trade with a wide range of products and lower prices. Today, Gap 3400 stores worldwide.
HBO
In a dreary winter day in 1972, a new cable channel Home Box Office. He was not popular until the end of 1975, when HBO showed the match against Muhammad Ali, Joe Frazier. Suddenly, HBO became necessary for all. This channel has changed the views of consumers on what should be the entertainment television: the success of the TV series "Sex and the City," "The Sopranos" and other HBO made one of the most popular entertainment channels in the world.
McDonald's
Seller milkshakes Ray Kroc made his most lucrative deal in 1952, when the brothers bought out the McDonald fast food restaurant, where drivers bought food without leaving the car. The acquisition cost him $ 2, 7 million. Today, 34,000 McDonald's restaurants to earn a little more than this amount each hour.
iPhone
January 9th, 2007 Apple founder Steve Jobs in front of a huge hall called the nearest Starbucks and ordered 4,000 lattes "takeaway". The crowd was jubilant: it was the first ever call made via iPhone. After 74 days after the launch it has sold a million phones. After the launch of the iPhone 4 in 2010 million units were sold in just three days, and three days after the launch of the iPhone 5 has sold 5, 9 million gadgets. iPhone is not just given to consumers computerized phone, it also showed how easily the gadget can be a status symbol.
Visa
In 1958, Bank of America released the first BankAmericard credit card with a limit of $ 300, which could be used only in California. By 1974, the card has become a global appeal, and two years later it was renamed Visa. Today, more than 278 million people worldwide make purchases in seconds via Visa. Who would have thought that we will be able to buy anything you want, using a small plastic card?
Viagra
In 1998, Pfizer has established drug for the treatment of hypertension and angina. However, the drug did not work as expected of him, but it has other unique properties. Nowadays, Viagra brings the company's $ 2 billion a year. The famous "blue pill" is also the most counterfeited drug in the world. Viagra was the first pharmacological brand that has managed to become a global cultural phenomenon.
Walmart
In 1962, Sam Walton opened a discount store and promised customers the lowest prices. He kept his promise. Today Walmart stores visited by 245 million people. There is a strong global retail network. More precisely all about this writer said Jarod Kintz: "How Alexander the Great and Caesar, I go out to conquer the world. But first I need to buy some of the necessary things in Walmart'e ».
Source: www.adme.ru
