Electronic media

profits on the dollar - seven dollars in losses. This is the ratio of income and expenses online media of newspapers in the United States. Although the final death of paper books too early, the chances of a return to the old position at the printers do not. Analysts Project for Excellence in Journalism (PEJ) interviewed six managers of media holdings, bringing together 121 media and found that for every 11 dollars earned by newspapers, we have a dollar of income online media. This online media is much more profitable than the US on income from advertising than print. Advertising revenue online publications in 2011 increased by 19%, and printed - fell by 9%. If we take into account only the advertising revenue on a dollar of profit online media accounts for seven dollars of losses in the newspapers. Two other sources of income of newspapers - retail sales and subscriptions. But who in this age of gadgets want to wait for the postman or to spend money on "trash"? It is much easier for free or for a nominal fee to receive information from the network using a tablet or reader. Modern devices are very compact, for example, «PocketBook A 7" weighs only 400 grams and fits even in a handbag. And the news electronically fall to "strip" of online media much faster, because there do not have to waste time on transport and typographical red tape. While we wonder whether iPads survive and PocketBook'i good old printing press, all major publications in a hurry to get the electronic version for iOS and Android.

Source: mirfactov.com/