As soon as the technology improved, plastic surgery is becoming cheaper, safer, more effective and more popular all over the world. But nowhere is it does not become such a craze, even obsession, as in South Korea, where, according to 2009 data on five women in Seoul, there is one such procedure. All the women in Korea want to look the same: light skin, small nose, large eyes and a V-shaped chin.
Koreans do plastic surgery to achieve the appearance, which is considered ideal, much more than other countries. Every fifth woman comes here on a similar procedure.
Even Miss Korea 2012, by her own admission, did plastic. After this recognition, many have decided that her victory in a beauty contest was unfair, but Yu Mi retorted: "I did not say that she was born beautiful." Crown stayed with her.
Plastic surgery has become the norm, and a familiar topic of discussion. People may ask where you made yourself a nice little nose, and it will not be a faux pas. It's like, how to ask in what you bought boutique designer bag.
Girls without embarrassment say that they corrected themselves.
Face model Kim Tai-He - one of the most desirable for women seeking to plastic surgeons.
One of the most popular Korean reality show called "Let me come in." Participants tell sentimental stories about the humiliation through what they went through while plastic surgeons are not corrected their appearance.
Most often subjected to correction noses and eyelids. These operations are so common that they are called "basic».
Koreans can, and try to be close to Western standards of beauty, but do not want to admit it.
Often under the knife of plastic surgeons go to even girls schoolgirl. In fact, here believe that the sooner do the surgery, the "natural" it will look in the future. Five years later these girls can not be found.
Some parents even encourage children's desire to do plastic surgery. "Everything is getting prettier and prettier, and parents do not want their children to be ugly ducklings" - she said the Korean woman. Plastic surgery can be a gorgeous gift for graduation.
The media joked a lot about what many participants of Miss Korea 2013 look like twins - there is no doubt that some of them were beauties with the help of plastic surgery.
One of the most dangerous trends at the moment - it's rebuilding the upper and lower jaws. This "double jaw surgery" before intended to correct serious flaws, but it is now in full use in order to achieve a more graceful outline of the face.
Of course, plastic surgery is always associated with risk, including the insensitivity of certain parts of the face, or even paralysis. But many women consider this risk as the price just for the opportunity to look dazzling.
In Korea, everyone is convinced that the success of women is directly related to its appearance. In beauty better chance of a successful marriage, a desired job and good attitude of others.
The same applies to men - advertising plastic clinics assures that visual appeal ensures them good luck in his personal life and work. In Korea, there are even specialized male plastic surgery clinics.
Korea earned fame Mecca of plastic surgery. Korean doctor is well trained and familiar with all the latest methods. There is even a special law allowing doctors to retrain in other specialties of Plastic Surgeons.
Plastic surgery - as a profitable business, in the southern part of Seoul formed a so-called "beauty belt", where the most expensive neighborhoods are concentrated clinic.
All metro stations - a huge amount of advertising that promise fantastic results.
Plastic services market is growing rapidly, along with the price of surgery are becoming more affordable. Procedure, which is not less than US $ 10 000 in Korea can be done for $ 2000 or $ 3000.