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The new model of retail
In South Korea, people are very hard working, and shopping and stores the time they do not have, and never will. company Tesco, one of the largest networks of grocery stores, decided: shop to come to consumers who are busy and always save any moment.
Created a virtual store in the subway, you can buy products directly from the home electronic wall. So the waiting time becomes time shopping.
Virtual shop works using QR codes. All that is necessary - to scan the QR code with your phone, the products are added to the virtual shopping cart and will be delivered to the home buyer as soon as he comes back. The aim of the project - to save very valuable for people's time.
Since the launch of the number of sales increased by 130%