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Interactive technologies for retail
Bashny.Net
Skip past all mobile technology, as well as QR, AG and NFC.
I have to form their own ideas for the retail package, which is available to the reader
1. Meets shoppers interactive digital poster
The project we proposed an Asian network of stores hours: on display inside and set the touch screen. On this screen - advertising slides, mini-catalog, new arrivals and the button "Tell your friends about us on Facebook and get a discount." Network screens to be centrally managed.
2. Living Sales Manager complements (or even replace) interactive digital kiosk vendor
There are actually quite painful topic covered any chain stores - staff turnover and its attendant training. The alternative - set touchscreen kiosk (or tablet) in the store, which is all about the product tells and shows a user-friendly manner, as well as himself store personnel trains.
Simply put, this decision - an interactive catalog and product presentation.
Using simple sensors and cameras kiosk can repeat the behavior of living Seller: welcome visitor shops offering products with the approach, advise related products.
Life example: manufacturer of lenses for glasses needed a solution to promote products in the store points. And the screen can be used virtual-vertelki krutilki and look at the world with and without lenses. In "live" as is feasible with difficulty, especially for an entire network of stores.
3. Virtual shopping - ordering system to screen
Although this scenario is most suitable for restaurants, but you can still use it for grocery stores in shopping malls. While women love to be like among the infinite series with junk, man can safely sit in a chair with a cup of coffee, poke at the screen ... and after 5-10 minutes, they rolled the truck with the goods. Card payment. You can make and function "and bring the watch, please».
For restaurants as everything is obvious:
- Pre-order at the entrance to the restaurant in the style of Chinese institutions (in their entrance ticket office and hang large posters with the menu and the menu at the table do not bring)
- Custom home in the same style (as in the European McDuck)
- Ordering food from the plates on the tables or terminals on the walls
4. Kastomizatory product or packaging
Of course, there is a technical difficulty. In general, the idea is that the screen can be done by drawing on the shirt itself, the inscription on truselyah, color gift box, coming up with an engraving on the clock, print on Case for iPhone etc.
Do brands in this area a large gap and the potential of technology to the face. I would direct a stratap organized under this theme.
5. Service interface
The seller buyer communicates not only voice, but in addition, and with the two-sided touch interface.
In the above example - you come to the salon of mobile communication and select the plug-in switchable service or change the package from the screen.
Other technologies
Here you can record a virtual fitting room (but so far it's pretty expensive and the technology curve), robotic self-checkout, more reality with mobile and tablets, transparent advertising screens on refrigerators, cameras for recognition of diminishing product on the shelves, smart carts.
Source: geektimes.ru/post/249010/
I have to form their own ideas for the retail package, which is available to the reader
1. Meets shoppers interactive digital poster
The project we proposed an Asian network of stores hours: on display inside and set the touch screen. On this screen - advertising slides, mini-catalog, new arrivals and the button "Tell your friends about us on Facebook and get a discount." Network screens to be centrally managed.
2. Living Sales Manager complements (or even replace) interactive digital kiosk vendor
There are actually quite painful topic covered any chain stores - staff turnover and its attendant training. The alternative - set touchscreen kiosk (or tablet) in the store, which is all about the product tells and shows a user-friendly manner, as well as himself store personnel trains.
Simply put, this decision - an interactive catalog and product presentation.
Using simple sensors and cameras kiosk can repeat the behavior of living Seller: welcome visitor shops offering products with the approach, advise related products.
Life example: manufacturer of lenses for glasses needed a solution to promote products in the store points. And the screen can be used virtual-vertelki krutilki and look at the world with and without lenses. In "live" as is feasible with difficulty, especially for an entire network of stores.
3. Virtual shopping - ordering system to screen
Although this scenario is most suitable for restaurants, but you can still use it for grocery stores in shopping malls. While women love to be like among the infinite series with junk, man can safely sit in a chair with a cup of coffee, poke at the screen ... and after 5-10 minutes, they rolled the truck with the goods. Card payment. You can make and function "and bring the watch, please».
For restaurants as everything is obvious:
- Pre-order at the entrance to the restaurant in the style of Chinese institutions (in their entrance ticket office and hang large posters with the menu and the menu at the table do not bring)
- Custom home in the same style (as in the European McDuck)
- Ordering food from the plates on the tables or terminals on the walls
4. Kastomizatory product or packaging
Of course, there is a technical difficulty. In general, the idea is that the screen can be done by drawing on the shirt itself, the inscription on truselyah, color gift box, coming up with an engraving on the clock, print on Case for iPhone etc.
Do brands in this area a large gap and the potential of technology to the face. I would direct a stratap organized under this theme.
5. Service interface
The seller buyer communicates not only voice, but in addition, and with the two-sided touch interface.
In the above example - you come to the salon of mobile communication and select the plug-in switchable service or change the package from the screen.
Other technologies
Here you can record a virtual fitting room (but so far it's pretty expensive and the technology curve), robotic self-checkout, more reality with mobile and tablets, transparent advertising screens on refrigerators, cameras for recognition of diminishing product on the shelves, smart carts.
Source: geektimes.ru/post/249010/
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