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Advertising automakers battle (8 pics + text)
Earlier this year, on the Avenue Santa Monica in Southern California appeared billboard Audi A4 with a defiant slogan «Your move, BMW» / Your move, BMW.
April 10 creative forces Agency Juggernaut Advertising, BMW retaliated crushing blow: right in front of the billboard Audi on the opposite side of the avenue appeared billboard BMW M3 with the slogan «Checkmate» / Mat.
"Avenue Santa Monica is a kind of corridor between Beverly Hills and Santa Monica with a high degree of intensity of traffic - the representative Santa Monica BMW Del Montell, Jr. - Seeing a billboard calling Audi we just could not take advantage of the unique geographical location and take the challenge ».
It all started with BMW. In mid-2006, she placed in the press here is a provocative layout.
Translation:
"Congratulations to Audi, which became the best car of 2006 in South Africa
From the owner of the status of "The best (in the world) Machine 2006"
PR-schiki Audi does not have to wait long, and soon appeared in the press such advertising:
Translation: "Congratulations to the BMW, which was the best car in 2006
From six-time consecutive winner of the day-night race Le Mans 2000-2006 gg. "
So maybe everything would end, but then came the Subaru, which decided, apparently, to attract the attention of the public in the wake of an advertising war.
Its layout:
»Translation (adapted):" We are happy for BMW and Audi, who won the car "beauty contests".
From the producer of the world's best engines on the version of 2006 »
After that you would expect adherence to the "action" and other manufacturers, the benefit of titles and regalia in the car business completely.
But all of this ahead of advertising, after which continue IMHO pointless.
April 10 creative forces Agency Juggernaut Advertising, BMW retaliated crushing blow: right in front of the billboard Audi on the opposite side of the avenue appeared billboard BMW M3 with the slogan «Checkmate» / Mat.
"Avenue Santa Monica is a kind of corridor between Beverly Hills and Santa Monica with a high degree of intensity of traffic - the representative Santa Monica BMW Del Montell, Jr. - Seeing a billboard calling Audi we just could not take advantage of the unique geographical location and take the challenge ».
It all started with BMW. In mid-2006, she placed in the press here is a provocative layout.
Translation:
"Congratulations to Audi, which became the best car of 2006 in South Africa
From the owner of the status of "The best (in the world) Machine 2006"
PR-schiki Audi does not have to wait long, and soon appeared in the press such advertising:
Translation: "Congratulations to the BMW, which was the best car in 2006
From six-time consecutive winner of the day-night race Le Mans 2000-2006 gg. "
So maybe everything would end, but then came the Subaru, which decided, apparently, to attract the attention of the public in the wake of an advertising war.
Its layout:
»Translation (adapted):" We are happy for BMW and Audi, who won the car "beauty contests".
From the producer of the world's best engines on the version of 2006 »
After that you would expect adherence to the "action" and other manufacturers, the benefit of titles and regalia in the car business completely.
But all of this ahead of advertising, after which continue IMHO pointless.
