5 companies that showed what is truly brave is linen Bashny.Net

Forty six million one hundred seventy six thousand three hundred thirty five

The world is ruled by patterns. From childhood we see in fashion magazines ideal women and men. They are beautiful and perfect... But in real life it's different. Over time, advertising departments of companies noted that natural beauty evokes more emotion than the standard models.

Team Website offers you a glimpse at the new 21st century, the filming of which involved an ordinary woman. They're not perfect, but beautiful!

ModCloth For advertising swimwear firm invited not professional models, employees of the company.









By the way, in an unusual project involved and the founder of ModCloth, Susan Gregg Koger. Their photos look like stills from a typical holiday. Women participating in the survey knew that they will see without retouching. They wanted to show people that to be what they are, and to love your body — this is normal.

Lonely Original design of the brand underwear Lonely (New Zealand) caused a lot of positive feedback.







The first is starred popular actress from the series "Girls". Now feed account, you can see women from all corners of the world: full, thin, and stretch marks, and tattoos... They take pictures of nature and home. The purpose is simple: to convey that lingerie is for all women.

Naja On the idea of the founders of the brand the Catalina Girald and actress Gina Rodriguez in a photo shoot Nude for All starred women with different skin tone.







In this bright is ordinary women with different shapes and skin tones presented underwear in seven colors. By the way, the web pages Naja is often possible to see a photo of the owners of branded underwear which is charming in its naturalness.

American Apparel Firm is now experiencing not the best times, but their publicity stunt in 2014, was remembered by many.



The face of the brand then became a 60-year-old Jackie O Shaughnessy, which is spotted at a table in the dining agent. And the slogan of the campaign was the phrase, "Sexy has no expiration date".

Curvy Kate is a British brand of lingerie plus size has launched a project TheNewSexy, which was attended by a variety of women.







Among the participants of the photo shoot was Gemma Flanagan in a wheelchair, Karl Atherton held a preventive mastectomy, and 65-year-old Janet's Hands. "We believe that all women are divine. Curvy Kate lingerie is designed for clients with different forms, looks, age and abilities. So are our models."

Aerie American brand Aerie is one of the first decided not to retouch the photo in advertising.













The emphasis on naturalness made them rival even for giants such as Victoria's Secret. And the President of the company Jennifer Foyle notes that it makes no sense to retouch it, and so beautifully: "Let the women with different forms choose what suits them!"



See also
In advertising underwear models instead off his usual women
12 models which proved that thinness is no longer needed


via www.adme.ru/tvorchestvo-fotografy/12-modelej-kotorye-dokazali-chto-hudoba-bolshe-ne-nuzhna-865910/