is the manipulation of all the necessary rhetorical, dialectical, and eroticheskimi repoliticising techniques in order to guide the conversation in a desirable direction and to bring the opponent or the audience to welcome the conclusion and result.
Drawing on the work of Cicero and British Parliament William Gerard Hamilton, analyzed thousands of performances in the house of Commons from 1754 to 1796, wolf Schneider in his book have developed a few rules clever black rhetoric
that Bredemeier announced General:
1. Method expressions must be simple and accurate — "to look in the mouth of the people" (Luther).
Live and accurate use of language means is the key to communicative success. The power of speech lies not only in clear simple thinking of moves, but in the sophistication of subtle reasoning, the purpose of which is ultimately the same: to be very convincing.2. The speaker should clearly highlight in his speech the main points.
As an example, Schneider cites a leaflet 1789, i.e., the French revolution, in which its author, the abbé Sieyes, speaks about the role of the proletariat, the broad masses of the people (third estate):
"What is the third estate? All!
What does it mean today? Nothing!
What does he need today? Everything!"
Major positions must be present for a few seconds or one minute, the main idea must be clear and convincing. Therefore, in the modern interpretation of this leaflet should complete a clear call to action:
"Help us change the status quo through revolution!"3. Persuasive main idea, a clear mission statement (eng. — mission statement) focuses attention on message.
Social background sound accompanies the speech, slogans accentuate the idea. These clenched into a fist arguments — in any case not ideas on ways to phrase and modify anything comparable to the titles of the posters that, in the words of Norman Myler served "events of world history in the form of pills." Not only the Show was known that a good battle cry is half ensures victory.4. With the focus of the message should be the constant repetition of the main idea.
The classic phrase of Cato "I Believe that Carthage must be destroyed" long ago reminds us that the repetition of the main thought securely fixes it in the mind of the interlocutor, making it all the more appealing and convincing.
5. The contrast of black and white States the position.
Even if the speech or the reasoning of the interlocutor provides a kaleidoscope of possibilities for the reaction, in contradistinction to "Yes or no", "either-or", "black or white" appears a certain direction, the belief of the speaker. The necessity of choice makes it difficult to access the main thought, and not coincidentally the word presentation means "submission" (its position).6. The blurring of the boundaries between truth and lies, information and its intentional concealment gives you the advantage.
One who item by item challenged certain arguments or do anything that hears, leads interlocutors to confusion. But only the one who plunges a knife into the most vulnerable place, achieves success. Too complex and detailed explanation dilutes the validity of the argument. An example of simplicity and clarity shows us one of the famous dogmas of the Church: "I believe, so God exists" — even if you believe that it is not.7. Success bring only targeted statements.
One who is engaged in a refutation of the arguments of the opponent, it leaves him plenty of opportunity to escape defeat. To force the opponent to speak, to bring it into confusion — that's what you want to achieve by opposing it. And then success is guaranteed.
You should also not just to appeal to the public, and try to touch it for a living and get to ask the question: "And how about me personally?" The emotions of the audience are the key to the success of the speaker.
From the book K. Bredemeier "Black rhetoric"
Also interesting: How to tell the truth and not to be considered an idiot How to speak that children listened
P. S. And remember, just changing your mind — together we change the world! ©