Why Koreans often change their smartphones?

Last year, more than two-thirds, or 67.8 percent of South Korean smartphone users have replaced their old device for a new one. Thus, South Korea has become a country whose inhabitants most often buy mobile phones.



Users of smart phones from South Korea bypassed on this indicator of users in Chile, which in order to take second place had 55.5 per cent. In the United States often change their devices was 55.2 percent, according to the publication Yonhap News Agency.





Less other your mobile phones are changing the residents of the people's Republic of Bangladesh — 8.4 percent. Obviously, this is due to the economic situation in the country. Bangladesh is considered one of the poorest countries in Asia.

Strategy Analytics expects that the number often changes their phone users from South Korea this year will increase to 70 percent. However, by 2017 their number will gradually drop to 62.9 percent. Analysts attribute this to saturation of the market. By this time available on the market the demand for goods is satisfied in full, mainly due to such major smartphone manufacturers like Samsung and LG. Those who can not withstand the competition from local and out of the market.

It should be noted that the purchase of the new device easier for the operators that subsidize a significant portion of the cost (50 percent) of the smartphones in return for a contract connection. A large part of Korean users has existing contracts with the telecommunication companies for a period of two years. Attractive conditions cause cellular subscribers change their phones before the expiration of the term of the contract, the report said the news Agency.





According to the Institute of marketing research GfK Korea for 12 months (March 2011 — March 2012) industry of smartphones in South Korea reached a value of 5.4 billion dollars. During this period, has sold 11 million smartphones. In other words, smartphones are sold with a speed of 92 000 units per month.

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