Markets as symbols of time Bashny.Net

Why does a city need markets and why they have become the main place of attraction for Muscovites.All who have the opportunity to observe the changes in the city, I remember shopping the urban space of the late 90s — early 2000s. Even those who because of age left home only with their parents, can quite accurately describe my feelings: loved all the weekend fairs favorably shops assortment, and blue-yellow the same type tents with large comfortable saleswomen in uniform was one of the main instruments of socialization families are quite different wealth and status.

By themselves, blue-and-yellow tent city space does not threaten: such fairs perfectly perform their function — give people the opportunity to choose, buy and believe, what is purchased on some parameters better offer in stores. The problem with this culture of shopping that she, like any other frequently repeated action, becomes an integral part of our lives and many defines our style, our values. No matter how much we comforted ourselves instilled since childhood by the "Culture of life secondary and the most important thing in a man brought up on the books", it is the everyday things in reality have over us enormous power. Fair from the 90s, as a part of everyday life, transformed the urban space in a continuation of the everyday life from which we so often try to escape: there's a need, there are home responsibilities, and time on beauty and aesthetics no.

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The visual image of the city in recent years is changing rapidly. In residential areas it is considerably lower in the center anymore, but the important fact of attention to work in public space. Stores the new sample is not worse perform the functions of the former fairs, but they also work on important urban and aesthetic goals. Concentration everyday beauty with their appearance increased substantially, and the mutual influence of public and personal space of residents of the cities has not been canceled.

Entourage yourself with beauty requires a lot of effort. Lady, suiting himself on the balcony in a small flowered garden, is often the star of the stairwell, and hears from neighbors admiring "how do you have the time!". Once a role model becomes someone's personal space, and public, effort required, seem to have less, and surrounding yourself with beauty turns into a habit.

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Significantly in this process of transformation of the city, followed by personal space, and even what new markets are born on the initiative of the participants themselves and the independent organizers. Everyone is interested in creating their own recognizable style, which will make pleasant not separately taken site of the market, but also the city as a whole. Tents associated with us since the regional markets are giving way to copyright designs, and shopping arcades transformed into an art space. Some organizers can't even clearly put trade at the first place of importance on the art component of each market.

Company "Artel market-gallery" organizer of markets on the territory of the art-clusters, parks, shopping and cultural centers, often offering visitors to combine shopping with a visit to a makeshift gallery. "We are developing a new direction in the city markets. The market as an independent art market as a gallery of street art."— describes current trends the Creator of the market-gallery Artel Paul Chvilev. Special attention is paid to aesthetic and visual perception of the space market, that is the job of the organizers is not just search items for sale. A significant part of their work lies in the transformation of the urban environment in accordance with the aesthetic demands of visitors.

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In fact, no matter how much we tried to describe the city in architectural and engineering terms, it consists, primarily, of people. Everyone certainly has their own idea of a perfect urban space, the best food, reasonable prices and leisure activities. Moreover, to unify these views is not only impossible, but absolutely not necessary: all initiatives encouraging regarding the development of Moscow are just to provide residents choice, of the ability to match desires with opportunities. Markets — in the format in which they see their independent organizers and small businesses — is precisely the freedom of the inhabitants of the metropolis and give.

The culture of markets began to emerge in Moscow recently, and from the beginning it was a turning point in the history of not only the city as a huge social space, but also each person individually. Not that everybody liked to go to huge shopping malls to buy things there, the brand which first attempts to accurately determine a good half of friends, because the day before they themselves watched her. But I just so happened. Life in a consumer society without any desire of participants becomes a series of not too informed purchases and not-so-pleasing things. The space market was created in order that we learn to make choices independently based on their own tastes.

It would seem that no we are not forbidden to buy things intelligently and to the existence of markets. But you have to agree to act in a meaningful way in a hostile space — think of any shopping centre in the day — or under the constant influence of the advertising companies count how many times over the last month you came out of the store with what I wanted to buy initially — is quite difficult. Some of it is really a success, but Moscow markets are much more suitable for those who have a need to Express ourselves and want to combine the process of buying things for yourself or as a gift with the rest in the day.

For many, it is important that small businesses participating in town events, often supports important for companies initiatives: markets are held in the City Day in support of children's homes or within the holidays, attracting attention to the actual problems of Moscow and the society. The same Gang market gallery often gives discounts to members with environmentally-oriented products, as well as startups who are just starting their business.

The influence of fashion in the process of the triumphant March of the culture of the market also should not be underestimated. Blindly follow it, maybe not necessary, but if the fashion be good practice and improve the quality of life of the urban initiative, the desire to be fashionable we see only the good. In the minds of every person visiting the city's markets are associated with a certain type of person with specific image that the majority of residents is regarded as highly positive and desirable. So markets are an important part of self-development, familiarizing with the new urban culture different from the culture of old, with your loved ones, but quite different in style blue-and-yellow tents.published 

Author: Alexandra Kostina

 

P. S. And remember, only by changing their consumption — together we change the world! ©

Source: strawberrytree.ru/