Nothing is so important as it seems Bashny.Net

Education is the most important factor in determining the person's income, but it is not as important as commonly believed. If all the world had the same education, the income gap between the poorest and richest people would be reduced by only 10%.

When you focus on education you neglect the myriad other factors that determine income. Meanwhile, the difference in income between people with the same education can be overwhelming.

Income is the most important factor of life satisfaction, but it is not as important as commonly believed. If all the people in the world had the same income, the gap in their level of life satisfaction would be reduced to less than 5%. Revenue means even less when it comes to happiness. Winning the lottery is a happy event, but the euphoria is fleeting.




Of course, on average, people with higher income are in a more cheerful mood than people with low income, but this difference is three times less than assumed. When you think about the rich and the poor, you inevitably focus on the circumstances in which their income is important. But happiness depends on income level to a lesser extent than many other factors.

People suffering from paralysis, often unhappy, but can not say that they are unhappy all the time, because most of their time, they do not concentrate on his illness. When we think about what it's like to be a paraplegic, or blind, or a lottery winner, or a resident of the state of California, we focusareas on the distinguishing characteristics of each of these States. This discrepancy in the distribution of attention between those who look at certain circumstances of life, and someone who is a "victim" of these circumstances is the cause of a "focusing effect". The result is people who pay too much attention to only one aspect of a phenomenon is mistaken in their assessments and predictions.



Marketers mercilessly use the "focusing effect". When people impose the idea that he "needs" to have a certain product, it inevitably exaggerates the value that this product will have on his life. The power of "focusing effect" for different products different — it depends on how the product is able to attract attention over time. Because of the leather interior of the car is "focusing effect" is stronger than for the audiobook.

Politicians are not worse than marketers have learned how to instill in people a sense that the problems on which they focus, have excessively high value. People can be made to believe that school uniforms will significantly improve the quality of education, and health care reform will dramatically change the quality of life in the US (for better or, on the contrary, in the worst way). Of course, the reform will be important, but much less than you think when you focus on it".published

Author: Daniel Kahneman, psychologist, Princeton Professor, winner of the Nobel prize in Economics 2002.

 

P. S. And remember, only by changing their consumption — together we change the world! ©

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Source: ezotera.ariom.ru/2016/03/23/vazhno.html