Killed tiger - killed a tourist. Indian economic PSAs

From the psychological effects of environmental exposure are transferred to the economic.


Ogilvy & Mather / India decided to remind fellow citizens and visitors that India largely lives off tourism, and tourism should therefore appreciate, respect and develop in every way.

In print, the organization ordered Sanctuary, placed images, stylized photos times of colonial India. It's pretty hunters who had just killed a tiger ... Oh, no, not a tiger. Tourist. Which will become less and less, if the country will not be tigers.

Series Tagline: "Killing a tiger kill tourism».










Advertising Agency: Ogilvy & Mather, New Delhi, India
Creative Director: Emmanuel Upputuru
Art Director: Ashish Anand
Copywriter: Divya Bhatia
Photography: Corbis Images, Indexstock and Ajit Singh Padam


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