Lexus: Riding with the speed of a supercomputer
Bashny.Net
Team One agency has developed a new campaign for Lexus, propulsive active protection technology in accidents.
Spot "Riding with the speed of a supercomputer" shows in action defense
Pre-collision intellligence, which is triggered when a collision with another vehicle is inevitable.
The idea of video shows a premonition of the accident - instincts that triggered "automatically" in the same way the viewer show the protective system of Lexus.
Slogan: Persuit of perfection (~ Striving for Excellence).
Television advertising - only a part of the global initiative of the brand. Six different advertising campaigns will be launched by the summer, demonstrating the latest innovations Lexus: infrared sensors, the system of temperature control for each seating system to prevent accidents and so on.