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Dolphins rule! The new Citroën C3 campaign from Euro RSCG
Citroën, the automaker won millions of viewers with dancing and roller skating robot C4 now put behind the wheel of your car charming little family of dolphins.
On May 14, European channels broadcast a new spot for the Citroën C3.
In the video, the song «Beyond the Sea» by Bobby Darin, a flock of colorful cars rushes through the expanses of ocean.
- Thanks to its enticing, rounded forms, image Citroen C3 associated with the friendliness and optimism, - says the concept of Justin Hooper, creative director Euro RSCG. - We have tried to convey these features of his character through a comparison with the dolphins, who are known for their playful temperament.
Thanks to modern technology of computer simulation, models of cars faithfully replicate the movement of live mammals machines also go under the water, and emerges from it.
Underwater shooting in the famous in industrial circles Underwater Stage at Pinewood Studios. To work created special models C3 at 1: 3. Using a special catapult them thrown out of the water. Full-scale survey done in South Africa.
via www.adme.ru/creativity/2006/06/13/6737/
On May 14, European channels broadcast a new spot for the Citroën C3.
In the video, the song «Beyond the Sea» by Bobby Darin, a flock of colorful cars rushes through the expanses of ocean.
- Thanks to its enticing, rounded forms, image Citroen C3 associated with the friendliness and optimism, - says the concept of Justin Hooper, creative director Euro RSCG. - We have tried to convey these features of his character through a comparison with the dolphins, who are known for their playful temperament.
Thanks to modern technology of computer simulation, models of cars faithfully replicate the movement of live mammals machines also go under the water, and emerges from it.
Underwater shooting in the famous in industrial circles Underwater Stage at Pinewood Studios. To work created special models C3 at 1: 3. Using a special catapult them thrown out of the water. Full-scale survey done in South Africa.
via www.adme.ru/creativity/2006/06/13/6737/
