Kokreativny kokrolik "Koktvorchestvo" from Coca-Cola

The Spanish agency Sra. Rushmore has launched a summer ad campaign for Coca-Cola - «Cokreation» («Koktvorchestvo»).

The message of the campaign - Coca Cola inspires, unites people and helps in the works to do the impossible. This impulse to the joint work of people and Coca Cola called "koktvorchestvo." They are not connected to each other in appearance, but connected by a single view of life, that is, internally. Quick work ideas, modern technology and the realization that the most important thing in life - it's fun, the Coke Side of Life.

Minute spot shows a young man who walked past shop windows with TVs, saw them himself, he decided to "feel" like a star and sang. Clerk handed the video to your friends - they are his own, and singing Man shattered on the Internet around the world. Dopiewo, the young man turned the corner and on a huge screen on the building found himself singing a song already arranged.



The creators of the hit movie using the 70-ies - the song «Lola» group Kinks, the text of which is referred to Coca-Cola.




video storyboard (the artist - MaxHierro)













Agency: Sra. Rushmore
Executive Creative Director: Miguel García Vizcaíno
Creative Director: Carlos Alija
Art Director: Jesús Morilla
Agency Producer: Eva Morales
Production Company: Tesauro
Director: Gabe Ibáñez
Executive Producer: Pancho Alted, Miki Heras
Producer: Raquel Pérez-Tato, Verónica Orueta
Post Production: Infinia
Music: Suso Sáiz, Gonzalo Diaz
Song: «Lola»
Sound Studio: Sirena


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