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If the reading was bunks * Otik ... social campaign UNICEF
Very interesting social advertising campaign launched Romanian Agency MC / CD Advertising to UNICEF
Its originality lies primarily in "dual" direction. Theoretically, it should encourage reading among teenagers. In practice, it is touching some of the features of psychology of teenagers, also criticizes the use of bunks * Otik "to try».
In the book issued by the agency prints dust on old books swept away in a neat track and the pages curled into tubes. This slogan reads "And if the books were banned, you could try them?».
That is a hint here that the use of bunks * Otik as an expression of rebellion - children's stupidity, and a call to take for the sake of diversity and read a book. The joke went and spicy and pungent, which may have beneficial effects well, the Romanian teenagers.
via e-generator.ru
Its originality lies primarily in "dual" direction. Theoretically, it should encourage reading among teenagers. In practice, it is touching some of the features of psychology of teenagers, also criticizes the use of bunks * Otik "to try».
In the book issued by the agency prints dust on old books swept away in a neat track and the pages curled into tubes. This slogan reads "And if the books were banned, you could try them?».
That is a hint here that the use of bunks * Otik as an expression of rebellion - children's stupidity, and a call to take for the sake of diversity and read a book. The joke went and spicy and pungent, which may have beneficial effects well, the Romanian teenagers.
via e-generator.ru
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