With Western Union you just turn the corner and your money will be on the other side of the world.

Agency Publicis Beijing has developed the original guerrilla campaign for money transfer system Western Union, while using conventional corners of the houses.

Agency Publicis Beijing developed a guerrilla campaign for money transfer system Western Union. As the carrier, it was decided to use ordinary corners of the houses, which were pasted here such posters. Thus, the agency wanted to convey the main advertising message - "When you're using Western Union, money is transferred at the same speed with which you turn the corner." The result was a very symbolic and extraordinary simple idea.







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