Children ran a train on the loop. Science - it's cool!

Norwegian engineering, Hydro launched an advertising campaign designed for the effect is not so much a commercial as a social and, moreover, in the fairly distant future. "Science - it's cool," is designed for children, in hopes to influence their choice of profession, an increase in the number of qualified engineers in Norway.

The campaign includes two rollers, made in the style of the home-video showing the destruction of stereotypes and "science - it's boring." In the first spot a few 13-year-olds satisfied on the rails a loop like a roller coaster, and it allowed for the train, while the second - the children in the father's control switch BMW's radio control.







Children arrange a roller coaster ride for the train and put the father's car on two wheels

Tagline: "There are many young engineers. We can not wait until they grow up »









Hanne Haugen, responsible for brand communication, Hydro: «In the commercials we show impossible stunts. This is a situation in which children through art engineering superiority to get older, taking over them - in a fun way, of course. Our goal - to show that engineering can be fun, creative and important. I think we succeeded. Never before Hydro did not apply to such a young audience. And we hope, of course, that these children will one day become members of our company, customers and partners ».





One shudders to think what will happen when they grow up :)

Commercials aired on Norwegian MTV and TV3 in the afternoon, during which students watch TV, and the evening air TV2 - channel, watched by parents. Also rollers got a powerful viral spread - a roller with a train already scored more than one million views on different video services.



Agency: DDB Norway


VFX: Fido



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