This Thai rubbed her temples when they were sick. Crazy Thai campaign "nashatyrki"

Thai Ongoing Agency has developed a campaign to mint gel and pencil Peppermint Field, used to bring in people feeling. Campaign «Feeling Faint?» («Feel weak?") Corresponds to the main unofficial canon Thai creativity - she's crazy.

Product Peppermint Field - a non-standard, many people could hardly imagine what it is and how to use it. However, in the hot tropical climate of Thailand, it is very useful. Therefore Ongoing decided to show the application process and the situations in which it may need to exaggerate them, inventing incredible and generously seasoned with humor. In a series of 6 rollers, they are all built on the same pattern: a sudden stressful situation - swoon - a product. For example, a girl who was assigned to fax a very important document that exists in a single copy, passes it through the shredder. Or an insurance agent suddenly realizes that trying to persuade insurance specter of long-dead grandmother. Taking into account the emotions and facial expressions of actors it all looks pretty funny.

It should be noted a certain similarity in the idea of ​​rollers and, especially, with the advertising prodakshene serial scrub Smooth E agency JEH United, and although it reduces the degree of novelty of the approach, but it does not spoil the impression of almost.



























In parallel with the video started and print component of the campaign. It Ongoing use a different idea to slightly modify slogan.









via # image5017155