In the streets of Brazil's huge Philips shaver worn for unwanted hair.

Brazilian Agency Synapsys Marketing & Media has developed and conducted a lot of fun guerrilla campaign for shaving systems Philips.

The company's goal - to reach out to young people who have not yet chosen a shaving system. As ideas were invented two funny growth figures - a giant razor and no less a giant hair. It was they who took part in a street guerrilla campaign in which the razor chasing hairs. The campaign was conducted in the vicinity of universities and colleges. The result was stunning. Not only do the students loved the two funny characters and started catching them, to hug or to be photographed, so still and selling razors themselves in the online store increased by 6 times!







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