Ice hockey-porter, the surgeon-seller and the referee promoter. A bit sad HR-creative Bashny.Net

Guerrilla creative JWT, Hong Kong Recruitment Monster


How to bring the message across to the consumer, that he might do "not his" job? Creators of JWT agency in Hong Kong organized massshtabnuyu ambient-share for their client - Recruitment Monster. On the streets of people of identifiable professions performed quite unusual for them to work: players swept the track, surgeons were selling hotdogs and Formula1 pilot worked rickshaw. The idea - "Do not do something that does not belong to the soul" - was supported by handouts: Corporate leaflets shares with the inscription: "I do not like the job? Quick search Monster.com. Proper job ».





















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