Has released a new luxury model 2008 Enclave, American Buick introduces a new concept, expressed in the slogan «Drive Beautiful». And with him four advertising spots that reveal the image of those for whom the established krossover.Buick does not get tired to experiment with advertising concepts. This is not the first attempt of the automaker's "repair" the image of its products. Over the past three years, the brand owned by GM, was experiencing a real crisis of identity and at least three times changed its slogan. Last transition from «Beyond Precision» (~ «Delicate") to the «Drive Beautiful» - an attempt to play on the emotions that arise when driving a luxury car.
In addition, Buick decided to refresh your logo, change the color to a more modern, but retaining the three shields on the sign. And a new slogan and logo were presented altered in late May. It was then launched a television advertising campaign including a series of four commercials.
Audience spots - 45-55 year old men and women with an income of $ 100 000 a year.
Movie Details interesting that in advertising in New Buick open is compared with its competitors - Mercedes, Lexus.