The young lady, move your head in your pocket! Advertising IMAX Megascreen

Creators advertising agency Lowe dostointva IMAX Cinema, so that they are difficult to understand.
Pretty hard to understand the creative work was done by advertisers Mexican agency Lowe. Tagged cinemas IMAX, which are primarily positioned as a theater with giant screens shows "Rear View" on hairstyles and hats of several people. Creative idea - to portray that IMAX screen is so huge, that the "big head" of people sitting in front of you does not prevent you to enjoy the film. First of all creators are using to their advantage the experience of people who have received this negative experience in conventional theaters.























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