The video Renault is not there is not one of a car. And not a single corpse

The agency Nordpol + Gamburg continues to develop a strategy to promote Renault in Germany as a safe avtomobilya.V August Nordpol + and Production Element E released a second series of sensational campaign Crash Test. Recall that in the first clip on the security checked giant food popular in different countries, while the second had a personal experience was heads, checking them for strength and softness, people of different nationalities.




Campaign advantageously stands out among other automotive advertising: the subtle humor, the game stereotypes fair share intelligence and unconventional vision of the brief - a firm handwriting Nordpol +, has received this year the gold in Cannes for a magnificent movie «Wind» for Epuron.



Therefore, the third roller agency for the German branch of Renault nothing but a masterpiece, is not expected. Creatives have a simple script that and suggests the design brief of the handling of the machine: a ballet of cars, where all harmoniously, clearly, accurately and beautifully. And impose on him something new: the choreography of the Renault - it is an accident, beautiful and numerous. They show the audience passive and active safety of the car, which after all that riding, and, moreover, the driver in it alive.


Group beaten silver car they called "The safest ensemble in the world».

Tagline: "Each model has received 5 stars in the crash test Euro NCAP»






It is worth noting that in advertising Isuzu Gemini («Dance in Paris") out of a distant 80 already used a similar example avtoekvilibristiki and avtoakrobatiki, but without any computer graphics.

via www.youtube.com/watch?v=TwWq382bKhU