Sandwiches Mr.Sub cut off people's conscience

Agency Zig Toronto and a network of fast-food Mr.Sub entertain the young men a series of roller-sitkomov.Osennyaya campaign was launched in late August under the slogan "This delicious that makes good people do bad deeds» (So delicious, they make good people do bad things). This "unique property" sandwiches Mr.Sub presented in action in three 30-second spot.

The first came in the national broadcast clip "Grandma," in which an elderly woman chooses to stop the guy a sandwich and it pretends he attacked her.



Then she appeared on TV spot "Missionaries." Two volunteers come to her home and try to tell her about things that will change her life. Everything goes like clockwork, until one of them stumbles sandwich hostess.



The last work Zig how the nurse selects the patient sandwich.



- It's just one of the creative ways to convey the idea itself is quite ordinary - says the concept of Christian Mathieu, managing director Zig. - We will not go on about the first year of fresh bread and fresh stuffing sandwiches. this is just another variation on the theme, sharpened by the biggest fans of fast food - 20-year olds.

Campaign Mr.Sub in Canada has always been full of absurd humor and uncompromising. Since last fall, and until September this year, all their videos were animated.







via / tribune / 2006/09/27/9801 /