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Grand Effie 2008 in the United States went to the campaign in 2006 Nintendo
In New York summed up the 40th US award for achievements in the field of marketing and branding EFFIE Awards. Since 1968, winning the Effie - a symbol of significant achievements for the global marketing communications idea that works.
Campaign Nintendo «Wii Would Like To Play» agency Leo Burnett called the most effective marketing efforts. The target group of the campaign was not the obvious audience - teenage gamers are predominantly male, and their mom, dad and even grandma. And at a time until all the competitors fought for the usual consumer, the Wii console has reached a record level of national sales since the launch has provoked a cultural phenomenon and the involvement of people in the worlds of video games.
The decision on the return of Grand Effie to a particular applicant is based on a detailed discussion of the five leading campaigns, the jury composed of leaders from the client side and on the part of the agency. This year's jury was headed by Deborah Meyer, Vice President & Chief Marketing Officer, Chrysler LLC:
"Leo Burnett's marketing strategy for the Wii will forever change the gaming industry and its dialogue with the consumer. This campaign, like all owners of Grand Effie, brought such results, what every marketing director of any campaign wants to give its leadership ».
Agency of WPP conducted in the opinion of the evaluation commission Effie most productive work for their clients - 26 awards. Omnicom lags slightly - this agency holding celebrate 21 victory. At Publicis 15 awards at the IPG - 11, at the Havas - 6. The agency Goodby Silverstein & Partners received the maximum amount of gold - 3 awards for campaigns for Adobe, Doritos and HP.
5 finalists fighting for victory in Effie, also received a Gold Effie:
Anomaly Communications agency for the campaign «CA's Media Ambush of the iPhone Launch» for the foundation Keep A Child Alive in the category of Media Idea;
BBDO New York for the second part of the campaign «Ecomagination» for GE's categories Green;
JWT for the campaign «Let it Out» brand Kleenex Corporation Kimberly-Clark in the category of Household Supplies & Services;
Leo Burnett for the «Wii Would Like to Play» for Nintendo of America in kategrii New Product or Service;
Secret Weapon Marketing for the campaign «Sirloin vs. Angus »for Jack in the Box in kategoriie Fast Food / Casual Dining / Restaurants
Mary Lee Keane, Executive Director, Effie awards: «40th anniversary Effie comes at a time of economic recession, when clients and agencies have to fight for what is the basis Effie - for results. The most memorable Effie winners of the past 40 years were also the most creative and innovative, demonstrating that care and caution - it is not always the most efficient way ».
In total 93 awards were handed over, 27 of them - the highest dignity, 36 silver and 30 bronze.
via # image5983355
Campaign Nintendo «Wii Would Like To Play» agency Leo Burnett called the most effective marketing efforts. The target group of the campaign was not the obvious audience - teenage gamers are predominantly male, and their mom, dad and even grandma. And at a time until all the competitors fought for the usual consumer, the Wii console has reached a record level of national sales since the launch has provoked a cultural phenomenon and the involvement of people in the worlds of video games.
The decision on the return of Grand Effie to a particular applicant is based on a detailed discussion of the five leading campaigns, the jury composed of leaders from the client side and on the part of the agency. This year's jury was headed by Deborah Meyer, Vice President & Chief Marketing Officer, Chrysler LLC:
"Leo Burnett's marketing strategy for the Wii will forever change the gaming industry and its dialogue with the consumer. This campaign, like all owners of Grand Effie, brought such results, what every marketing director of any campaign wants to give its leadership ».
Agency of WPP conducted in the opinion of the evaluation commission Effie most productive work for their clients - 26 awards. Omnicom lags slightly - this agency holding celebrate 21 victory. At Publicis 15 awards at the IPG - 11, at the Havas - 6. The agency Goodby Silverstein & Partners received the maximum amount of gold - 3 awards for campaigns for Adobe, Doritos and HP.
5 finalists fighting for victory in Effie, also received a Gold Effie:
Anomaly Communications agency for the campaign «CA's Media Ambush of the iPhone Launch» for the foundation Keep A Child Alive in the category of Media Idea;
BBDO New York for the second part of the campaign «Ecomagination» for GE's categories Green;
JWT for the campaign «Let it Out» brand Kleenex Corporation Kimberly-Clark in the category of Household Supplies & Services;
Leo Burnett for the «Wii Would Like to Play» for Nintendo of America in kategrii New Product or Service;
Secret Weapon Marketing for the campaign «Sirloin vs. Angus »for Jack in the Box in kategoriie Fast Food / Casual Dining / Restaurants
Mary Lee Keane, Executive Director, Effie awards: «40th anniversary Effie comes at a time of economic recession, when clients and agencies have to fight for what is the basis Effie - for results. The most memorable Effie winners of the past 40 years were also the most creative and innovative, demonstrating that care and caution - it is not always the most efficient way ».
In total 93 awards were handed over, 27 of them - the highest dignity, 36 silver and 30 bronze.
via # image5983355
