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Broken lemons and coffee female destiny
Y & R Argentina launched a new campaign for the supermarket chain Disco, has once again successfully digging in the women's subconscious.
A series of three spots aired six months after quite surreal campaign "Dreams" less crazy, but no less unusual for advertising of supermarkets.
Insight campaign served as a subconscious fear female hostess miss something, somewhere unfinished, which may, in its view, lead to irreparable far-reaching consequences. And the Argentine presented several advertisers such situations, portraying them in a very curious manner - "the vision of the product».
Tagline campaign: «You're Looking For Something. Take It »-« you are looking for something. Take this ».
The movie "Rendezvous» , the dialogue in the car:
- Well, here we are. I had a great time. I>
- It was fun, huh? i>
- Well, so far. i>
- So far. Wait. Can I come in for a cup of coffee? I>
- Coffee? I bought the coffee. I>
The inscription on the box of the game "Monopoly" - "die alone». i>
The movie "Heir» , the dialogue at the table:
- I would like to propose a toast ... On this special day, when my son Pablo ... Paul ... takes the control of the company that I was so hard to build. I wish the whole family joined me in this toast. I>
- Bring champagne, which like his father. i>
- I do not buy it. I do not have. I>
- What is it? i>
- I ... I did not buy champagne ... i>
- No champagne? i>
with the sign "Gonzalez and Son" fall off "the Son». i>
The movie "Boss» , the dialogue at the table:
- A great dinner, Florence! Superb! If I knew you were such a good cook, I would have made you the Site Manager. Sorry, but there is a bit of a lemon? I>
- Lemon? No, I did not buy lemons. I>
- I mean not buy lemons? i>
via / creativity / 2008/05/15/21701 /
A series of three spots aired six months after quite surreal campaign "Dreams" less crazy, but no less unusual for advertising of supermarkets.
Insight campaign served as a subconscious fear female hostess miss something, somewhere unfinished, which may, in its view, lead to irreparable far-reaching consequences. And the Argentine presented several advertisers such situations, portraying them in a very curious manner - "the vision of the product».
Tagline campaign: «You're Looking For Something. Take It »-« you are looking for something. Take this ».
The movie "Rendezvous» , the dialogue in the car:
- Well, here we are. I had a great time. I>
- It was fun, huh? i>
- Well, so far. i>
- So far. Wait. Can I come in for a cup of coffee? I>
- Coffee? I bought the coffee. I>
The inscription on the box of the game "Monopoly" - "die alone». i>
The movie "Heir» , the dialogue at the table:
- I would like to propose a toast ... On this special day, when my son Pablo ... Paul ... takes the control of the company that I was so hard to build. I wish the whole family joined me in this toast. I>
- Bring champagne, which like his father. i>
- I do not buy it. I do not have. I>
- What is it? i>
- I ... I did not buy champagne ... i>
- No champagne? i>
with the sign "Gonzalez and Son" fall off "the Son». i>
The movie "Boss» , the dialogue at the table:
- A great dinner, Florence! Superb! If I knew you were such a good cook, I would have made you the Site Manager. Sorry, but there is a bit of a lemon? I>
- Lemon? No, I did not buy lemons. I>
- I mean not buy lemons? i>
via / creativity / 2008/05/15/21701 /
