Sci Fi Now SyFy

Changes in the shape of the channel Sci Fi touch of identity and brendneyma that, according to the top management of the channel will expand the boundaries of formata.Zapuschenny 1992 network NBC and has a global audience of 95 million people, Sci Fi Channel changes name to SyFy. Phonetically, the new name sounds identical to the old - "sci fi", but does not contain a binding strict genre. It is, in fact, was the main goal in rebranding as the narrowness of the format - it's not something that now can not afford. Especially because for a long time in the etheric grid channel is not only sci-fi movies and TV series. Although the basis of the grid anyway, composed of representatives of the genre.
And besides, it was time to "modernize" the brand, make the logo has become a cross-media and can be used in all media, without exception, including the latest non-standard, as well as help to diversify the business.
The new slogan of the channel - «Imagine Greater», which can be roughly translated as "Imagine more." A press release from the value represented by the slogan as "an invitation to viewers and advertisers in a new era of unlimited imagination, exceptional experiences and the best entertainment».


The new logo and Identity will take their permanent seats on the air and online July 7.













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