Glue, which is adhered to a plastic card paper, called fugacity Bashny.Net

If you've ever received a credit or discount card, you may pay attention that it is attached to the envelope in which you received it, glue-like, quite frankly, to the nozzle . This glue is called fugitive, or short-lived. It has a low adhesiveness and is easily removed. Also fugitive glue leaves minimal traces of other material and does not damage them.

Fugitive glue is often used in marketing, in particular for the distribution of credit cards. Unlike the adhesive surface leaves post it, it loses most of tackiness after the first application and can not be reused.

via factroom.ru