The creators of the animated film "Cars" set a record sales of related products - $ 8 billion Bashny.Net

In this scenario, the continuation could not poyavitsya



"Cars" - the famous animated film studio «Pixar» of 2006 talking about the car, which like almost all young children. The advertising campaign was impressive - about the time of the premiere of the animated film is already known throughout the world. But the director of marketing and promoters had not yet realized that selling is not just another cartoon.

At first "Cars" were disappointing. After showing in cinemas, they brought a very modest amount of money compared to other hit «Pixar» - box office receipts amounted to only $ 461 million.

Of course, the number of tickets sold kinodela disappointed. But as for any other of his project, «Pixar» released themed souvenirs, toys and clothes that fans could buy the movie and «Pixar» in such a way to earn extra income. And this move has brought a sudden huge profits.

Five years after the release of "Cars" themed merchandise sales brought the studio «Pixar» more than $ 8 billion - as none of the film up to that point did not bring. Cash gathering proved a drop in the sea - all the money «Pixar» did what is called a "T-shirt».

via factroom.ru