If you are in trouble - refer to their "distant" and not close friends

"A man from the" better able to advise or pomoch

life good friends are always closely related. They form a kind of "social network", which, in turn, includes only the best of friends and no one else. To build friendship and to further support emerged "network" takes a lot of time and work. That is, a group of friends - it's a closed system. And this system is closed not only to external contacts, but also for external information.

Any information that emerged from one of his friends, most likely, will be shared by all the others. Group of fans of the movie knows all cinemas in the city, a group of clubbers know all the clubs in the district, and a group of scientists known to most recent academic gossip.

However, when in the group there is a problem, and the decision for a long time can not find, it could mean that the decision does not find one of his friends. There can only help "the people from the periphery", has a new vision of the situation.

They have their own circle of friends, with the knowledge, contacts and skills that extend far beyond the circle of your friends. So people "from the periphery" form a kind of bridge between the individual and very limited worlds.



At least, that's what thought Mark Granovetter in 1973. Sociologist conducted a study, which was then published in the newspaper, entitling the article "strength of weak ties." "Weak ties" (ie, casual acquaintances, instead of close friends) have a much greater potential than the "strong ties". It is very interesting to know what would look like a study today. After all, the Internet has changed many things, including what people today who regard as his "closest friends».

And it may be that over the years we have completely destroyed the "weak link", since the Internet allows you to choose more and more specific groups of people with whom we wish to communicate.

via factroom.ru