SMS-spam came to an end?





October 21, 2014, an amendment to the Law On Communications , SMS-related promotional mailings. Do you remember a time when many newspapers were full of headlines in the style of «SMS-spam becomes illegal," "Russians get rid of mobile advertising," "End of SMS-spam"? Similar articles written including and quite large and serious edition.

For some reason, then all journalists (and deputies too) together "forgot" that SMS-spam (ie - without sending advertising consent of the recipient) has long since been banned, for each such message in accordance with the Federal Law on Advertising relies penalty of 100 to 500 thousand rubles.

But still there was less spam?

In our service by sending an automated complaints about SMS-spam we are statistics from January 20, 2014. Presented at the top of the article graph shows the number of complaints sent to the FAS by our users (those who did not abandon us to send anonymous statistics) weekly. Yes, the trend is down - the number of complaints on SMS-spam decreases, respectively, and decreases the amount of spam. But what is the merit of the changes to the Federal Law On Communications, entered into force on 21 October 2014? In our opinion - no. Federal Law On Communications introduces the responsibility of operators for receiving SMS-spam subscribers who "said" operators that receive SMS from certain numbers they do not want. Many of these users? Unlikely. Whether suffering from this sender of spam? No. What is the responsibility of the operator, if the advertising SMS-message yet been received by the subscriber? Unclear. Maybe some senders SMS-spam and scared, but judging by the statistics provided by us (see. The period October-December 2014) - such a little. A significant reduction in SMS-spam observed only in the first week of the New Year, but there is a reason - very few people worked in those days, senders of spam too relaxed.

However, we can certainly say that due to the large number of complaints to the FAS for SMS-spam, the amount of spam gradually decreasing. Let FAS and rare plants make for spam senders (see. Details below), but apparently they are often requests for information they send - respectively, senders know that they can expect.

Another interesting statistic
We have analyzed the content of about 28'000 advertising SMS-messages (about 14'000 senders) received by users who have agreed to anonymously share such information with us.

It turned out that the most popular word in the SMS-spam - Discount:

word th> Number of references th>
off 3707
call 2874
day 2064
taxi 2046
loan 2001
Car 1998
money 1951
only td > 1910
all 1884
price 1647
gift 1638
SMS 1544 td >
new 1439
your 1368 tr >
free 1356
any 1332
action 1228
year 1207
get 1005
Map 980
detail 952
loan 919
Order 900
all 897
free 888
code 842
number 837
ooo 836
MTS 775
773
 The most popular brand, referred to in text messages - MTS:
Brand th> Number of references th>
MTS 775
Rolf 560
beeline 360
Mercedes 285
Mitsubishi 280
vk 232
Sberbank 190
qiwi td > 186
Ford 177
 The sender, who often complain - promo:
sender th>
promo
wurussia
conf
hobocti
900
mts -partner
time + money
79029551350
79029550877 ( nano-finance)
mtc
 Unfortunately, the FAS and its territorial units (FAS) rarely do find spam senders: