Marco Ugolini. Do not guzzle. Think

Brazilian photographer Marco Ugolini demonstrates using monochrome photos, how much we are led to the bright packaging in supermarkets.

We recruit baskets full of products, half of which could not buy, they do not attract us with their diversity of annoying.







Marco specifically uses only six basic color palette, because it believes that they are the most juicy and tantalizing.

This is my attempt to undermine the power structure supermarkets, plan to break their manipulation of our consciousness. People do not buy that bright! Think with your head!