We continue to watch an exhibition of historical costumes in GUM. The October Revolution of 1917 radically changed the settled life of the country. Changed attitude to fashion. After World War simplify the suit and the transition to mass production of clothing have been observed throughout the world, but in Soviet Russia on the global trend affects the socialist ideology. The ladies wore dresses, made of canvas, straight skirt soldier cloth, calico cloth blouses and jackets. Signs of a new post-revolution time was the red scarf - a symbol of women's liberation, it is now bearing down on her forehead and tied at the back, not the chin, as was the custom before.
After widespread hunger, destruction and shortages of all sudden abundance reigned, became reopen fashion atelier. The most common type of products were in the style of the Charleston dresses with low waist, decorated with embroidery or applique. Revived set of milliners shops
The end of the New Economic Policy in the USSR was marked by a gradual termination of propaganda French fashion illustrations in Soviet fashion magazines. Gradually lowers the iron curtain became the line that separates the Soviet fashion of the global context for decades
The end of the era of the NEP, as well as initiated by Joseph Stalin's "great breakthrough" was accompanied by the elimination of individualism and calling for austerity. The Soviet government through the press in every way hinder the penetration of new European trends in the country. The desire to look fashionable could be worth at best, career, and at worst - freedom
Even during the most severe terror of the 1930s, our ladies managed to sew yourself long dresses, fur boas were getting worn trendy wavy permanent, painted in blondes and plucked eyebrow in imitation of the Soviet actress, who in turn hit the ideals of beauty promoted by Western cinema < br />