Spanish brand profile of buyers in the cold (7 photos)

In many countries, the season starts January 7 postrozhdestvenskih sales: very soon a lot of people will flock to the stores to be found there even more cheap goods (and during the Christmas sales prices have brought down). But Spanish fashion brand "Desigual" (Desigual) entered the final season of sales in the five days before anyone else. On Sunday, Madrid held a shop of this brand promotional campaign: "Come naked - go away dressed." The first hundred visitors came to the opening in lingerie, won the right to go to the store and get dressed for free. Cold weather in the Madrid fans no freebies scared.