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Honest Deception:
1. To what uses tricks modern advertising to fool us, remaining honest? We collected the 8 most typical examples
Advertising - an intricate thing, and at the same time very simple. Talented advertiser can paint your product so that it is not sovret one iota, but the buyer will still be deceived. To what uses tricks modern advertising to fool us, remaining honest? We collected the 8 most typical examples.
Author: Leo plump, AIF
9 Picchu
2. Coffee with collagen
This original product launched the markets of Singapore is one of the well-known international companies. Collagen - is a natural protein which is contained in our connective tissues (skin and joints, for example) and provides the strength; and according to this, say producers aforesaid drink their product will look younger, get rid of wrinkles and guard against arthritis.
Well, it really makes collagen our skin elastic, and joints strong, which is why it is included in the composition of many cosmetics. However, the benefits from its consumption by anyone inside not proved. Just the opposite - Independent experts claim that this protein can not be absorbed by our digestive system, and hence pass through it without any consequences.
3. Shampoo with vitamins
What is true is true - Vitamins are necessary for our hair. With a deficit of vitamins such as A, D, B12, B1 and PP, you face a variety of problems with the hair of split ends to baldness. And many manufacturers of cosmetic products did not fail to take advantage of it - how much a bottle of shampoo dazzles labeled "C vitamins," "Enriched with nutrients," etc. - I do not want to buy.
The only trouble is that these same vitamins necessary for us ... not absorbed through the scalp and through hair and even more so. Should consume them in the form of tablets, food additives, or just in the natural state - together with food. But not over shampoo.
4. Natural cosmetics
For this proud name of the manufacturer often asks the price in half to two times higher than the market average. And how is it: natural ingredients, a force of nature and all is ... But what actually lies under such a "natural"? If you look, nothing worth extra money.
Yes, in part of a shower gel really may include aloe extract, for example. But look at the label: a part of it will be listed on the penultimate, last place, which means that it mass fraction in the bottle - is minimal. And now look what is on first position: if we are talking about any hygiene products in 90% of cases it is sodium lauryl sulfate (odium lauryl sulfate or SLS). Purpose of this chemical - cleaning, forming foam and create the basic proper amount of gel, with the skin sulfate is an irritant and dries action. What do you think will win - soothing, but a miserable aloe, or all-powerful SLS?
On the other hand, the feedstock for any soap bases are animal and vegetable fats - that is the same natural ingredients. Here already there is a question of terminology: consider a natural cosmetics or not? Whatever it was overpaying for semantic subtleties not costs.
5. Oil without cholesterol
It is almost a textbook trick, because that resort to it, almost all producers of vegetable oils. Using almost superstitious fear of the population to a mysterious cholesterol, they are arranged without a twinge of conscience warning "No cholesterol!" On their products - sunflower, olive, flaxseed and other popular among the people oil. The trick is, that cholesterol inherently contained exclusively in animal fats. So, unless you are willing to lard, it can not be afraid.
6. Wonder cards
About a year ago in the Moscow metro, a new form of travel - the banking and transport in a single card. That is, the same piece of plastic and getting credit card, and entry ticket in the underground. Today, the service does not seem particularly popular, and therefore banks that offer it, looking more and more sophisticated ways to "shove" their goods to the masses.
For example, a poster of one of the capital of credit institutions proudly declares that "the more you ride, the lower the cost of the trip." It looks tempting, right? Only here the principle of customary quarterly travel by subway (without bank makeweight) - exactly the same: you pay fixed price for 3 months and ride, as you need. Accordingly, take a trip over all the time 3 times - the price of the trip will be about 700 rubles, dashed off 400 times - pay 5, 5 rubles for each pass.
By the way, the price of such a "subscription" on the subway when you buy a joint credit card from the usual no different.
7. Low-calorie cheese
There was a product with the same name recently - Before some manufacturers simply written on the pack percentage-fat product and now are shamelessly mass dietomaniey and write "low calorie».
If you're hooked on this "diet" treats, we hasten to disappoint you. The words "low calorie" means only that the product is less calories than the other from the same product line, but the absolute (not relative) the calorie content may not be so "low". In addition, the mass fraction of fat cottage cheese in a sometimes reaches 7-8%, which is not a dietary norm. Think for yourself: 200-gram pack of the cottage cheese about 15 grams fat, whereas the daily dose for a person weighing 60 kg should not exceed 20-22 g
8. Bottles steamed
Supertechnologies disinfecting glass packaging boasted one of the brewers. Promotional video of the company read, that before pouring beer all the bottles are steamed, so that none of the bacteria has no chance of getting into the drink. Well, technology really reliable - no one argues. No wonder that it used almost all manufacturers of such products and, indeed, every other housewife, ever make home-made.
9. This is perhaps one of the latest advertising "pearls" in the Russian potrebrynka. At the height of the influenza season, many manufacturers of detergents for dishes furniture and even supplied the packaging of its products labeled "kills the virus Influenza" (and in some places - even the "swine flu"). And as always, we have been deceived, not lied. The truth is that detergents remove viruses with really different surfaces and it certainly prevents the spread of flu and other infection. However, it can boast of any foam or gel Wet cleaning - most importantly, thoroughly scrub all, and after a good wash hands.
By the way, as the doctors say, a much greater risk of contracting influenza arises when dealing with the carrier - a conversation, touch, even joint travel on the subway. And from this any detergents you can not save.
Source:
Advertising - an intricate thing, and at the same time very simple. Talented advertiser can paint your product so that it is not sovret one iota, but the buyer will still be deceived. To what uses tricks modern advertising to fool us, remaining honest? We collected the 8 most typical examples.
Author: Leo plump, AIF
9 Picchu
2. Coffee with collagen
This original product launched the markets of Singapore is one of the well-known international companies. Collagen - is a natural protein which is contained in our connective tissues (skin and joints, for example) and provides the strength; and according to this, say producers aforesaid drink their product will look younger, get rid of wrinkles and guard against arthritis.
Well, it really makes collagen our skin elastic, and joints strong, which is why it is included in the composition of many cosmetics. However, the benefits from its consumption by anyone inside not proved. Just the opposite - Independent experts claim that this protein can not be absorbed by our digestive system, and hence pass through it without any consequences.
3. Shampoo with vitamins
What is true is true - Vitamins are necessary for our hair. With a deficit of vitamins such as A, D, B12, B1 and PP, you face a variety of problems with the hair of split ends to baldness. And many manufacturers of cosmetic products did not fail to take advantage of it - how much a bottle of shampoo dazzles labeled "C vitamins," "Enriched with nutrients," etc. - I do not want to buy.
The only trouble is that these same vitamins necessary for us ... not absorbed through the scalp and through hair and even more so. Should consume them in the form of tablets, food additives, or just in the natural state - together with food. But not over shampoo.
4. Natural cosmetics
For this proud name of the manufacturer often asks the price in half to two times higher than the market average. And how is it: natural ingredients, a force of nature and all is ... But what actually lies under such a "natural"? If you look, nothing worth extra money.
Yes, in part of a shower gel really may include aloe extract, for example. But look at the label: a part of it will be listed on the penultimate, last place, which means that it mass fraction in the bottle - is minimal. And now look what is on first position: if we are talking about any hygiene products in 90% of cases it is sodium lauryl sulfate (odium lauryl sulfate or SLS). Purpose of this chemical - cleaning, forming foam and create the basic proper amount of gel, with the skin sulfate is an irritant and dries action. What do you think will win - soothing, but a miserable aloe, or all-powerful SLS?
On the other hand, the feedstock for any soap bases are animal and vegetable fats - that is the same natural ingredients. Here already there is a question of terminology: consider a natural cosmetics or not? Whatever it was overpaying for semantic subtleties not costs.
5. Oil without cholesterol
It is almost a textbook trick, because that resort to it, almost all producers of vegetable oils. Using almost superstitious fear of the population to a mysterious cholesterol, they are arranged without a twinge of conscience warning "No cholesterol!" On their products - sunflower, olive, flaxseed and other popular among the people oil. The trick is, that cholesterol inherently contained exclusively in animal fats. So, unless you are willing to lard, it can not be afraid.
6. Wonder cards
About a year ago in the Moscow metro, a new form of travel - the banking and transport in a single card. That is, the same piece of plastic and getting credit card, and entry ticket in the underground. Today, the service does not seem particularly popular, and therefore banks that offer it, looking more and more sophisticated ways to "shove" their goods to the masses.
For example, a poster of one of the capital of credit institutions proudly declares that "the more you ride, the lower the cost of the trip." It looks tempting, right? Only here the principle of customary quarterly travel by subway (without bank makeweight) - exactly the same: you pay fixed price for 3 months and ride, as you need. Accordingly, take a trip over all the time 3 times - the price of the trip will be about 700 rubles, dashed off 400 times - pay 5, 5 rubles for each pass.
By the way, the price of such a "subscription" on the subway when you buy a joint credit card from the usual no different.
7. Low-calorie cheese
There was a product with the same name recently - Before some manufacturers simply written on the pack percentage-fat product and now are shamelessly mass dietomaniey and write "low calorie».
If you're hooked on this "diet" treats, we hasten to disappoint you. The words "low calorie" means only that the product is less calories than the other from the same product line, but the absolute (not relative) the calorie content may not be so "low". In addition, the mass fraction of fat cottage cheese in a sometimes reaches 7-8%, which is not a dietary norm. Think for yourself: 200-gram pack of the cottage cheese about 15 grams fat, whereas the daily dose for a person weighing 60 kg should not exceed 20-22 g
8. Bottles steamed
Supertechnologies disinfecting glass packaging boasted one of the brewers. Promotional video of the company read, that before pouring beer all the bottles are steamed, so that none of the bacteria has no chance of getting into the drink. Well, technology really reliable - no one argues. No wonder that it used almost all manufacturers of such products and, indeed, every other housewife, ever make home-made.
9. This is perhaps one of the latest advertising "pearls" in the Russian potrebrynka. At the height of the influenza season, many manufacturers of detergents for dishes furniture and even supplied the packaging of its products labeled "kills the virus Influenza" (and in some places - even the "swine flu"). And as always, we have been deceived, not lied. The truth is that detergents remove viruses with really different surfaces and it certainly prevents the spread of flu and other infection. However, it can boast of any foam or gel Wet cleaning - most importantly, thoroughly scrub all, and after a good wash hands.
By the way, as the doctors say, a much greater risk of contracting influenza arises when dealing with the carrier - a conversation, touch, even joint travel on the subway. And from this any detergents you can not save.
Source: