Social programs in the Moscow - debriefing by Lebedev Bashny.Net

Streets adorned regular PSAs. Rarely social advertising manages to get through to my heart. But it succeeded.

For a start - a title, written using the rules of the unknown language. Smoking - even greater torture than that?

Then the child is drawn. Long dispute with the customer, the designer, until they came to a compromise - face not to show (and even parents of young model ohueyut finally) to pull the diaper ass (to standing doggy baby is not collected claims excitable fellow citizens).

via tema





The designer and the customer a long look at what happened.

Perhaps the first customer wanted to draw lumps brains on the wall and beating of torn carotid fountain of blood - smoking in the presence of a child people without heads. Then the designer has offered to represent ohuevshego rights and write: "Che, ohueli at all?", But could not find in photobank ohuevshego person.

Then the designer and the customer together came up with the idea of ​​biting - and with pleasure zabychkovali an infant nearly a cigarette. But something was missing for completeness.

Thus was the final touch - the words "Does not matter ?!" on the red rectangles. Here and red, and voprotsatelnaya design and even the letter g. Like, you che, the viewer, we are newborn habarikov stuck and you do not Torquay, bitch? All the same, you fucking that we have painted here ?!

Complementing advertising appeal board pattern nyusautdorovskogo about attention to people. People's attention is assured.

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