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Russian Kvass
Coca-Cola Company began selling in the US Russian kvass, which is made in Penza and Tver.
The brand under which the release of live fermented drink made from rye and barley, is called "mug and barrel." Launching a new product on the US market was timed for a meeting of Russian President Dmitry Medvedev and US President Barack Obama, which took place on 23-24 June 2010.
Kvass is available in half-liter bottles and is sold for $ 2, 49. The first city, whose inhabitants tried a new drink that became New York Infox.ru reports referring to agency Reuters.
Head of new projects VEB Candlemas Gajić said brew Krushka & Bochka Russian Coca-Cola: "In fact, he looks like a Coca-Cola ... In Russia kvass drink and peasants, and kings." The company hopes that the "reset" of relations between the US and Russia will benefit the mood of consumers.
2 photos via umbaretz & penza-press
"In honor of the historic visit of President Dmitry Medvedev, the Coca-Cola Company is bringing a real Russian kvass in New York. We will carry out the export of kvass "mug and barrel" from Russia that will allow us to offer New Yorkers a unique ancient drink of the highest quality, soaked Russian culture ", - said the head of the North American branch of Coca-Cola company VEB (units Coca-Cola) Deryck van Rensberg.
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The brand under which the release of live fermented drink made from rye and barley, is called "mug and barrel." Launching a new product on the US market was timed for a meeting of Russian President Dmitry Medvedev and US President Barack Obama, which took place on 23-24 June 2010.
Kvass is available in half-liter bottles and is sold for $ 2, 49. The first city, whose inhabitants tried a new drink that became New York Infox.ru reports referring to agency Reuters.
Head of new projects VEB Candlemas Gajić said brew Krushka & Bochka Russian Coca-Cola: "In fact, he looks like a Coca-Cola ... In Russia kvass drink and peasants, and kings." The company hopes that the "reset" of relations between the US and Russia will benefit the mood of consumers.
2 photos via umbaretz & penza-press
"In honor of the historic visit of President Dmitry Medvedev, the Coca-Cola Company is bringing a real Russian kvass in New York. We will carry out the export of kvass "mug and barrel" from Russia that will allow us to offer New Yorkers a unique ancient drink of the highest quality, soaked Russian culture ", - said the head of the North American branch of Coca-Cola company VEB (units Coca-Cola) Deryck van Rensberg.
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