Advertising doping Bashny.Net

In advertising and on packages of different kinds of products provides countless information that is not true, but at the same time is not a lie.
Consumers do not agree reported redundant facts wrapped simple information into a beautiful shell. And all this with the sole purpose - to make believe that this product is unique and will solve all the pressing problems of a person in an instant.

All of these "no cholesterol," "Cashmere with proteins" and "contains bacteria L.Casei Imutitass» - is a drug for the most common products sector, FMCG, the cycle of use of which is very small. Doping, which is artificial, but it successfully increases their ability to quickly and easily disperse from the shelves in the supermarkets; It creates the illusion of uniqueness.
Curiously, these advertising gimmicks quite legally - that is legally impossible to find fault with the wording.

We have gathered in this material marketers attempt to mislead the consumer and induce him to buy.

Materials adme.ru





Sunflower oil is cholesterol-free

A special mark on bottles with sunflower oil - "no cholesterol" - is to encourage citizens who are concerned about this issue, it is to buy oil. Not everyone knows that cholesterol is not and can not be in any bottle of vegetable oil of any brand. Cholesterol - a natural fatty alcohol, which is strictly contained in animal organisms. And write on the bottle of oil, "no cholesterol," is like writing "no bread" - it's not there and so.
Vitamin E, which also appears in the communication as a competitive advantage, by contrast, is an integral part of sunflower oil.



Effective treatment of dysbiosis

Not long ago, the most serious problems of Russians - dandruff, sweaty armpits and bacteria for a toilet bowl rim - Add another: goiter. This disease makes life all without exception, but there are magical means to restore the intestinal flora. In addition to yogurt, which will be discussed separately, goiter treated many medicines.
For example, in advertising funds directly Linex reported that a "modern weapon against dysbiosis" and the audience clearly show how cleverly Linex zalatyvaet gaps in the "bacterial shell 'intestines.

And here are three facts:

1. Diseases "dysbiosis" does not exist. This diagnosis is not listed in the International Classification of Diseases, and not a normative document, the Ministry of Health, "The standards of diagnosis and treatment of diseases of the digestive system." Symptoms term called "dysbacteriosis" occur within very different diseases and syndromes. A cure is known, need not the symptoms and causes.

2. In modern medicine, in which the methodology adopted by the evidence, all of these tools are "drugs with unproven efficacy." That is, they have not been installed or the rules of studies, or did not even try to pass them.

3. Probiotics and bacteriophages, in most cases, or do not reach the intestine to digest in the stomach, or rejected by the body as foreign.



Immune reconstitution

The problem of low immunity, also heightened humanity in recent years, too, treated the producers of dairy products and medicines. The first claim in the advertisement that the immunity of the person found in his digestive tract, and the second sold without proven efficacy of Echinacea purpurea extract, besides bacterial lysates, flavoring it with vitamins.

Imunele

Advertising reads "Special Complex lactobacilli, strengthening the immune system, help the health to be in good shape." Reducing L. in the name of "special" stands for bacteria Lactobacillus - ie conventional lactobacillus. Casei and Rhamnosus - kind of Lactobacillus species and subspecies, respectively. Both have a wonderful culture in the human body and in the vast majority of dairy products. Last - Rhamnosus - most commonly used as a preservative in yogurt to prevent unwanted changes in chemical composition, and not for ours with you immunity.



Actimel

In advertising Actimel, twin brother Imunele reported only one form of lactobacilli - L.Casei Imunitass.
These are the same lactobacilli, but with proprietary marketing name in order to tune away from a competitor. The title contains the word deliberately, similar in sound to the word "immunity", as it can instill a false sense of audience concerns about immunity.
On the website of the company Danone, by the way, they say that it is this bacterium was chosen after 10 years of research.



Arbidol

In advertising immunomodulator "Arbidol" a man in a white robe confidently and firmly convinced of television viewers need to start taking the drug at the first sign of the disease, saying at the same passphrase "Arbidol can help speed recovery."
Or maybe, as you know, and do not help. And, mind you, it may even help not cure, but only speed up recovery. "
Needless to say that the drug has a clinically proven efficacy.



Magic yogurt

If you set aside milk products, concrete promise immunity, among the yogurt there is a lot of magic bullet, although the composition at all about identical.
According to our Federal Law of June 12, 2008 N 88-FZ "Technical regulations on milk and dairy products," yogurt in our country can only be called fermented milk product with a high content of fat dairy solids produced using a mixture of starter microorganisms - thermophilic lactic streptococci and Bulgarian lactic bacillus, they also Str. thermophylus and Lactobacterium bulgaricum.
Plus, fruits and berries, and their substitutes.



Danakor

Information from Danone: "Clinical studies have shown that consumption of 1 bottle Danakor a day for 3 weeks, helps reduce blood cholesterol levels by 10%.
Continued daily use 1 bottle Danakor a day helps keep cholesterol at a reduced level. It contains a plant component "fitonaturalis" (phytosterol), which partially blocks the absorption of "bad" cholesterol ".
Fitonaturalis - is, of course, the name coined from a purely advertising purposes. All his letters it emphasizes the natural origin of the component and its importance for health. Fair to say that the actual phytosterol (more correctly - phytosterol) really helps to slightly lower the level of cholesterol, since it is not absorbed by the body, but reacts with a related cholesterol and flushes it from the body. In industrial applications is extracted from soybean, contains a much more impressive than Danakore, amounts in nuts and seeds.

In advertising, the product of this, of course, not a word, but there is an element of intimidation gentle "drink, and not get sick" - when the viewer shows the middle-aged and elderly people, scares the level of cholesterol in their bodies.



Activia

Ostensibly a unique bacterium ActiRegularis, which, according to the assurances of the manufacturer, is able to survive in the acidic environment of the stomach, and therefore to apply the benefit in the human gut, is actually a normal Bifidobacterium animalis - live bifidobacteria contained in the bodies of almost all mammals, including humans.
ActiRegularis - this, according to an ancient tradition marketologicheskoy just beautiful brand name of one of the strains of this bacterium.
Bifidobacterium animalis ability to survive in the acidic environment of the stomach and intestines are not rejected in the research confirmed only Danone's and other companies producing products with this bacterium.



Rastishka

Dairy products under the trademark "Rastishka" advance in breast masses under the slogan "Growing health." The active growth of the child shall provide the high content of calcium and vitamin D production.
The packaging Rastishka indicated that 100 grams contains 180 mg of calcium, which is 20-30% of the daily physiological needs of the child. As well as 10.4 grams of sucrose, that is, two teaspoons of sugar is less than half a glass.
For comparison - in milk no sugar at all, and calcium - 120 mg per 100 g of product.



Beauty requires victims marketing

Frenzied competition forces to invent new tools with dazzling names and even more gorgeous components aimed at the creation and retention of female beauty. Sometimes you can not invent but only to rearrange words in some places. For example, in the case of paint Garnier Color Naturals pereinachili marketers just "olive oil" in the "olive oil". And beautiful, and the thought of a salad on the head causes.

Popular Today cashmere extract, which, judging by the ads, added almost every second shampoo - is banal lanolin, ie wax obtained by washing sheep's wool. But lanolin - it's old, it is not fashionable, not expensive and exquisite. So many calls by the side and rear marketers, it was decided to name the substance extract - so intelligent, and he called cashmere coat - beautiful and expensive. And that cashmere - this is strictly fluff strictly Himalayan mountain goat is not so important. Important as it sounds.



Many in the market of cosmetics and other unique additions: extracts of pearls, amber, rock crystal and diamonds even microparticles.
If for a moment imagine that using chemical acids and creepy yet somehow you can get some organic substances from minerals, which is what pearls and amber, how and what can be obtained from the pure silica?
And what effect will be if to wash your hair with shampoo with a pinch of diamond dust for the whole bottle?



Or remember that - "regular shampoo to 80 percent water. Shampoo "Clean Line" by 80 percent consists of broth of herbs. " Needless to say that any herbal decoction for 99% of the water?

Additions in the comments are welcome!
via girlfriendHudo



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