399
Windows 8 is Microsoft acknowledged a mistake
Today, the Financial Times published a sensational interview with the chief marketing director Tami Reller Microsoft, in which it recognized the fact of failure with the release of Windows 8, and reported that its key elements will be changed with the release of an updated version of the system.
As the chief marketing director Tami Reller Microsoft in an interview with Financial Times, which was published today in the updated version of Windows 8, which the company intends to release this year, will change "key elements" of the operating system. This actually means almost the first public recognition of the company's top managers the failure of the new system, which was conceived as an ambitious project to upgrade a PC to the level of tablet computers - with the new interface, and so on. D. Even before the release of the OS it was criticized by many experts and reviews of competitors They were all suicidal. Tim Cook, CEO of Apple, said at the time that Windows 8 is about the same operation is technically possible, as the union of a toaster with a refrigerator. But what is technically possible, he added, "it does not mean that consumers will like it».
Analysts and experts have said that such a frank admission of the company can be costly, which is releasing the operating system in October last year, he said that the new operating system - is Microsoft's answer to the success of Apple.
Ms Reller refused to talk about what changes will be made. However, Microsoft's decision found not only difficult for us, but obviously late.
"It's the most horrible thing that can happen to the company's flagship product. Of course (CEO of Microsoft Steve Ballmer), for it will get, "- FT quoted Mark Anderson, an independent analyst in the field of high technologies. Another expert, Richard Doherty, recalling a similar "epic fail" with the flagship product of a large company - the release in 1985, the Coca Cola Company a new drink New Coke reformulated, saw what was happening with Windows 8 - is "lasted seven months, the story with the New Coke, Coca Cola are just knew how to listen better ».
In an interview with Ms Reller acknowledged that PC users have encountered difficulties in adjusting to the new interface, and her company has made other errors associated with the release of Windows 8. «It is obvious that we could and should do more", - said Ms Reller, saying, mostly about marketing mistakes that resulted in the fact that retailers were not prepared for what to sell touch-screen PC with Windows 8.
source
Source:
As the chief marketing director Tami Reller Microsoft in an interview with Financial Times, which was published today in the updated version of Windows 8, which the company intends to release this year, will change "key elements" of the operating system. This actually means almost the first public recognition of the company's top managers the failure of the new system, which was conceived as an ambitious project to upgrade a PC to the level of tablet computers - with the new interface, and so on. D. Even before the release of the OS it was criticized by many experts and reviews of competitors They were all suicidal. Tim Cook, CEO of Apple, said at the time that Windows 8 is about the same operation is technically possible, as the union of a toaster with a refrigerator. But what is technically possible, he added, "it does not mean that consumers will like it».
Analysts and experts have said that such a frank admission of the company can be costly, which is releasing the operating system in October last year, he said that the new operating system - is Microsoft's answer to the success of Apple.
Ms Reller refused to talk about what changes will be made. However, Microsoft's decision found not only difficult for us, but obviously late.
"It's the most horrible thing that can happen to the company's flagship product. Of course (CEO of Microsoft Steve Ballmer), for it will get, "- FT quoted Mark Anderson, an independent analyst in the field of high technologies. Another expert, Richard Doherty, recalling a similar "epic fail" with the flagship product of a large company - the release in 1985, the Coca Cola Company a new drink New Coke reformulated, saw what was happening with Windows 8 - is "lasted seven months, the story with the New Coke, Coca Cola are just knew how to listen better ».
In an interview with Ms Reller acknowledged that PC users have encountered difficulties in adjusting to the new interface, and her company has made other errors associated with the release of Windows 8. «It is obvious that we could and should do more", - said Ms Reller, saying, mostly about marketing mistakes that resulted in the fact that retailers were not prepared for what to sell touch-screen PC with Windows 8.
source
Source:
