Givenchy refuses hits

Givenchy refuses public displays in favor of closed events for individual customers, buyers and editors of glossy magazines. Undoubtedly, the show displays work great for brand promotion, but at the same time they are very costly. Rumor has it that Givenchy was such a pleasure not afford. Art director Riccardo Tisci brand and head of LVMH fashion division Pierre-Yves Roussel in one voice assured that they are not guided by financial considerations. The main reason they call the desire to give impressions Givenchy brand image and more exclusive. According Tisci, closed the presentation with models and mannequins, as well as a bow-book featuring Lara Stone photographed fashion fotografomVilli Vanderperre, will cost the company 35% more expensive than conventional displays. Like it or not - is not known.