LVMH

While scoops LVMH quietly under her Hermès, for its alcohol production eyeing Diageo. Diageo is willing to pay 11 billion euros for a 66% stake in Moët Hennessy. The remaining 34% is already owned by the British company. Running processes are actually intertwined in a tight tangle of corporate intrigue. LVMH needs money for the realization of an old dream of Bernard Arnault - the purchase of Hermès. Investment bankers familiar with the situation said the deal between Diageo and Moët Hennessy has "accomplished in heaven", it remains only to Arnaud decided for official registration. Diageo is the world's largest producer of alcohol. He owns spirits brands such as Johnnie Walker, Smirnoff, Gordon's, José Cuervo, Baileys and many others. LVMH boasts such names as Moёt & Chandon, Dom Pérignon, Veuve Clicquot, Hennessy, Krug and others. The merger of the two brands will create a colossus, which owns all of the biggest names in the sector of premium alcohol. However, LVMH can change my mind. As the analyst believes Bank of America / Merrill Lynch Nico Lambrecht, the largest manufacturer of luxury-goods, LVMH, could find the money to buy Hermès without selling his alcoholic assets. Fortunately the company has little debt and willing to finance the deal, they will find easily. A part of the asset - not a wise decision. In 2009, the alcohol division took in € 17 billion turnover of LVMH as much as 16%.