Union Hublot and Ferrari

Swiss watch brand Hublot and Italian supercar manufacturer Ferrari a long history of friendship. From time to time, they create joint products, but in November, relations between the two luxury brands have moved to a new level. Hublot and Ferrari have concluded the "comprehensive agreement" to provide "a genuine interchange between the two brands, bringing together resources and information." In a communique lot of nice words, but the meaning escapes. In simpler terms, it is now Hublot is not only once a year to produce limited series with the logo of Ferrari, but will become official watchmaker for Italian motor enterprise. Swiss brand won the right to wear the title "Official Watches» Ferrari, as well as the "Official Timekeeper» Ferrari and the Ferrari Challenge. Also, two new allies intend to organize joint activities. These titles need Hublot not just. With the help of a new partner Swiss seek to strengthen its position in China. In China millionaires love Italian supercars and Hublot expects to sit on the tail lucky 'horses' of Moranello. At Swiss brand already has 3 boutiques in China and 12 more will be opened soon.