Mila Kunis joins the alcoholic brands Jim Beam as a global partner and spokesperson and will play a leading role in a new multimedia brand campaign «Make History», which will be launched in more than 100 markets worldwide.
This will be the first global marketing campaign for the iconic American brand whose history dates back to 1795. Premiere infomercial featuring Kunis will take a few months in the United States, Australia and Germany.
Vice President Kevin George said:
"Mila is the ideal partner: she loves whiskey, appreciates the quality of our brand, it is a very warm person and is popular around the world. Anyone would like to entertain Mila glass of Jim Beam. We like that it has joined the family of Jim Beam ».
Advertise with Kunis will begin in March, with Australia and spread to markets around the world for a few months. Kunis also introduce the brand in the content on the site Jim Beam, Facebook and Twitter.
"As a fan of whiskey and advertising ideas« Make History », I am delighted that I will be a new family member Jim Beam!» - Shared her impressions Kunis.