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Hunting for "sheep"
Especially for the shiftless drivers appeared "horned" signs [photo]
To call for order and discipline of drivers polite words are useless. This, apparently, already convinced experts of the analytical center "Probok.net" - and prepared enough daring advertising campaign.
January 9 on the streets of Moscow and other cities appeared contradictory banners. On a white background ironic inscriptions like this: "Got to clogged intersection? Well done :) Now everything will be too. " And next - Image ram. And the pictures are different: here lamb standing wide-eyed, so he walks towards you, and there is also a picture of mutton backside ... In general, any person will be quite disappointing to know this animal itself.
Lamb was chosen as the least "offensive" of the animal world. Goat and Donkey candidacy failed ...
Soon these posters decorate the streets across the country.
- Originally scheduled to play on the positive. But then still decided to "take a scandal." After all, the wrong drivers less and we will flow from such vytsepit banners - said "KP" project manager "Probok.net" Alexander Shumsky.
Why AutoCAD decided to frighten the sheep, and not, say, donkeys and goats are not? In "Probok.net" felt that it was horned beast is the best embodies the rude driver.
- Goat, donkey, pig - it is still too much. A ram - something is a compromise animal disappointing, but not offensively, - explained the "KP" Alexander Shumsky.
In addition to drivers who travel on the clogged intersection, the sponsors and also make fun of those who seek to bypass all on the turn or speeding on the sidelines when all civilized people stand in a traffic jam.
It's nice that special attention "Probok.net" given to those drivers who strive to cut traffic women.
- We have repeatedly seen drivers who, seeing behind the wheel, though not a pilot, but very neat girl, trying to change lanes, with pleasure her "pruned" and honking. And in the worst case, they even open the window and shout something after him, - said Alexander Shumsky.
According to him, these "real men" only irritate beginners and provoke an accident.
In addition to Moscow, the new banner ads will also appear in Yekaterinburg, Kazan, Samara - all in 15 cities. In the capital, will place several hundred posters, and in Russia - a few thousand.
The new campaign has already caused a storm of controversy on the Internet. Many are convinced such PSAs only provoke AutoCAD.
- If a person like that it is compared with the ram, and he continues to ride rude ... Well, it means he really ram. But this is to say, - shrugs Alexander Shumsky.
Interestingly, most of the action is considered good, but propose to remove all the same banner about female drivers - they say, because they really do not know how to drive, why do not prune them?
There are those who even called share boorish. Probably recognize yourself on the posters?
Source:
To call for order and discipline of drivers polite words are useless. This, apparently, already convinced experts of the analytical center "Probok.net" - and prepared enough daring advertising campaign.
January 9 on the streets of Moscow and other cities appeared contradictory banners. On a white background ironic inscriptions like this: "Got to clogged intersection? Well done :) Now everything will be too. " And next - Image ram. And the pictures are different: here lamb standing wide-eyed, so he walks towards you, and there is also a picture of mutton backside ... In general, any person will be quite disappointing to know this animal itself.
Lamb was chosen as the least "offensive" of the animal world. Goat and Donkey candidacy failed ...
Soon these posters decorate the streets across the country.
- Originally scheduled to play on the positive. But then still decided to "take a scandal." After all, the wrong drivers less and we will flow from such vytsepit banners - said "KP" project manager "Probok.net" Alexander Shumsky.
Why AutoCAD decided to frighten the sheep, and not, say, donkeys and goats are not? In "Probok.net" felt that it was horned beast is the best embodies the rude driver.
- Goat, donkey, pig - it is still too much. A ram - something is a compromise animal disappointing, but not offensively, - explained the "KP" Alexander Shumsky.
In addition to drivers who travel on the clogged intersection, the sponsors and also make fun of those who seek to bypass all on the turn or speeding on the sidelines when all civilized people stand in a traffic jam.
It's nice that special attention "Probok.net" given to those drivers who strive to cut traffic women.
- We have repeatedly seen drivers who, seeing behind the wheel, though not a pilot, but very neat girl, trying to change lanes, with pleasure her "pruned" and honking. And in the worst case, they even open the window and shout something after him, - said Alexander Shumsky.
According to him, these "real men" only irritate beginners and provoke an accident.
In addition to Moscow, the new banner ads will also appear in Yekaterinburg, Kazan, Samara - all in 15 cities. In the capital, will place several hundred posters, and in Russia - a few thousand.
The new campaign has already caused a storm of controversy on the Internet. Many are convinced such PSAs only provoke AutoCAD.
- If a person like that it is compared with the ram, and he continues to ride rude ... Well, it means he really ram. But this is to say, - shrugs Alexander Shumsky.
Interestingly, most of the action is considered good, but propose to remove all the same banner about female drivers - they say, because they really do not know how to drive, why do not prune them?
There are those who even called share boorish. Probably recognize yourself on the posters?
Source:
