In the town of Pasadena was the traditional parade under the motto "To dream, to make friends and to remember».
It was the 122 th in a row event, titled "Rose Parade", the general sponsor of which was the automaker «Honda». The first parade was held back in the first of January 1889. Alive Festival watched a million spectators. In addition, the procession was broadcast in 220 countries around the world by American TV channels. A total of 47 were involved in the parade of huge platforms, the main element of which was the rose. Traditionally, the procession was attended by orchestras from around the world. This year there were as many as twenty-two. Not without dancers with musicians. The total duration of the parade is around three hours.